Google launched a new small-business resource hub in September 2025. Hosted on business.google.com, it consolidates entry points for setup, advertising, measurement, training, and support.
What launched
Google introduced a single start page that brings together core small-business tools and onboarding guides. The page is available at the resource hub.
Key features
- Centralized links to Business Profile, Merchant Center, Google Ads, YouTube Ads, and Google Analytics.
- Guided path to set up Google Analytics.
- Highlights Google Workspace AI features and beginner learning resources.
- Consolidated help center links and support options.
- Quick actions to claim a Business Profile and list products in Merchant Center.
- Links to launch Google Ads and YouTube Ads campaigns.
- Tasks grouped across setup, advertising, measurement, and support.
Why it matters
Google previously maintained small-business resources across separate portals. Consolidating them under business.google.com reduces navigation friction and brings tools, training, and support into one place, making it faster to get online, promote products, and track results.
Where it fits in Google's stack
Business Profile manages how a business appears on Search and Maps. Merchant Center handles product data for Shopping surfaces. Google Ads runs Search, Display, and Video campaigns, and YouTube Ads are created and managed within Google Ads. Google Analytics integrates with Google Ads for attribution and reporting. Google Workspace offers productivity apps with AI features. Training resources include Skillshop and Grow with Google. A Google Account is required to access these tools.
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