Google introduced a three-tier store widget for retailers in September 2025. A Google Search Central post announces the program. The embeddable widget displays a merchant's Google store rating, shipping and return policies, and recent reviews, and is managed through Merchant Center.
Key details
- Google offers three versions of the store widget: Top Quality store widget, Store rating widget, and a generic store widget.
- The version shown depends on a store's standing in Merchant Center.
- Widgets can display a store's rating on Google, shipping and return policies, and recent reviews.
- The widget is responsive and updates automatically from Merchant Center data.
- Google reports sites using the widget saw up to 8% higher sales within 90 days versus similar businesses without it.
Implementation
Merchants add the widget by embedding Google's code snippet from the support guide. The setup is a short paste into your site template, and content refreshes automatically from Merchant Center.
Background
The widget pulls data from Merchant Center, including store rating and policy information, and stays in sync with current store quality ratings. Google states all merchants can participate, with rendering based on eligibility.
Check your eligibility in Merchant Center to see which widget version can appear on your site.
Why it matters
Google positions the widget as a way to help shoppers evaluate where to buy by consolidating trust signals - ratings, policies, and reviews - in one place. For retailers, it can increase on-site credibility and reduce friction during checkout.
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