Google announced an alpha release of the Google Trends API at Search Central Live APAC in July 2025. Early access is very limited, with expansion planned over time. The API gives selected testers programmatic access to Google Trends data.
Key details
- Product: Google Trends API.
- Release stage: Alpha, announced July 2025.
- Access: Very limited during the early phase, expanding over time.
- Launch venue: Search Central Live APAC.
- Purpose: Programmatic access to Google Trends data.
- Communication: Details published on Google's developer blog - announcement.
Background
Google Trends shows aggregated search interest over time and by geography, historically through a web interface. Before this, Google did not offer a public Trends API.
Search Central Live is a Google event series focused on search updates. The APAC edition hosted the public announcement of the API alpha, and Google indicated access will broaden after the initial phase.
Why it matters
Programmatic access to Trends can help teams automate trend monitoring, support content planning, and integrate search interest signals into dashboards and forecasting. For now, participation is limited to selected testers.
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