Google will roll out Google Verified for Local Services Ads starting in October 2025, consolidating multiple trust labels into a single identity for eligible advertisers. The company detailed the update in an official blog post.
Google Verified badge for Local Services Ads
Google Verified will replace Google Guaranteed, Google Screened, License Verified by Google, and the Money Back Guarantee. The badge will appear on Local Services Ads for businesses that complete required screenings and maintain compliance. Google says the rollout begins in October 2025.
When users view the badge, they will be able to see which checks a business has passed. Google positions this as a single identity for verification within Local Services Ads, standardizing trust signals across eligible categories.
Key details
- Product: Google Verified badge for Local Services Ads.
- Announcement: August 2025 via an official Google blog post.
- Launch timing: Rollout begins October 2025.
- Replaces: Google Guaranteed, Google Screened, License Verified by Google, and the Money Back Guarantee.
- Display: Badge shown on Local Services Ads for eligible businesses.
- Verification: Businesses must pass required screenings and maintain compliance.
- User transparency: The badge reveals completed checks when viewed.
Background
Local Services Ads connect consumers with verified service providers in supported categories. The program historically used separate trust designations - including Google Guaranteed and Google Screened - which required license, insurance, and background checks that vary by market and category.
Google maintains eligibility, screening, and compliance standards in its Local Services Ads overview. The new badge consolidates these trust indicators under one identity.
Sources
- Official announcement: Google Verified
- Program policies and eligibility: Local Services Ads overview
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