Starting in October, Google will unify trust labels in Local Services Ads into a single Google Verified badge. The update applies to eligible LSA profiles on Google Search that complete the required screening and verification, with profiles showing which checks were passed.
Key details: Google Verified for Local Services Ads
- Rollout begins in October.
- Google Verified replaces Google Guaranteed, Google Screened, License Verified by Google, and the Money Back Guarantee.
- The badge appears on eligible LSA profiles that pass Google's screening and verification.
- Verification status details will appear alongside the badge on profiles.
- The badge may also display dynamically on ad units when predicted to aid decision making.
- Eligibility requires completing Google's screening and verification for LSAs.
Background
Local Services Ads help service-based businesses connect with nearby customers on Google Search. Advertisers undergo screening and verification before appearing in these ads.
Google previously used multiple trust labels in LSAs, including Google Guaranteed, Google Screened, and License Verified by Google, plus a Money Back Guarantee. The new Google Verified badge consolidates these into one indicator and will display with details on completed verification checks. Google says it will also show the badge dynamically on ad units when predicted to help user decisions.
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