Kinsta Adds Bot-Free Bandwidth Billing for WordPress - How It Could Cut Hosting Costs

Kinsta Managed WordPress Host Won’t Charge For Bot Traffic

Under the new option, Kinsta will not bill for automation, bots, or AI-related scraper traffic. Customers can choose billing by visits or by bandwidth, a choice the company says addresses rising volumes of automated traffic.

Kinsta said it is working with Cloudflare to improve bot filtering following increased bot activity over the past year. The company noted a focus on reducing bot-related costs and lowering the risk of unexpected bandwidth exhaustion.

"Customers are not locked into a single pricing model," Kinsta stated.

The option is available across visitor-based tiers, and customers can switch between pricing models. Kinsta also announced improved usage notifications with the update.

Key Details

• Announcement: November 3, 2025, on Business Wire
• Scope: Managed WordPress hosting customers
• Pricing option: Bandwidth-based billing that excludes bot and scraper traffic
• Choice: Pay by visits or by bandwidth, with the ability to switch between models
• Availability: Offered across visitor-based tiers
• Notifications: Improved usage alerts
• Bot mitigation: Ongoing filtering enhancements internally and with Cloudflare
• Intent: Reduce bot-related costs and prevent unexpected bandwidth exhaustion

Background

The change provides an alternative to visits-based billing and gives customers more control over how hosting usage is measured. Under the bandwidth model, non-human traffic is excluded from charges. Kinsta attributed the move to increased automated traffic from both beneficial and harmful bots and said filtering has grown more complex. Collaboration with Cloudflare is ongoing to strengthen bot detection.

Source

Kinsta Launches Bandwidth-Based Pricing to Give Website Owners and Developers More Hosting Control on Business Wire.