Search Engine Journal published a new article by staff writer Roger Montti titled "Lazy Link Building Building Strategies That Work," outlining low-effort, non-spammy ways to earn backlinks with minimal outreach. SEJ lists the piece as posted about six hours ago and labels it a five-minute read.
Key details
- Author: Roger Montti - SEJ Staff and owner of Martinibuster.com.
- Montti notes he first shared similar guidance around 2013.
- Focus: passive link earning and minimal outreach.
- Featured image credit: Shutterstock - pathdoc.
Strategies highlighted
- Check for content reuse and request attribution or removal.
- Offer a fresh article to infringing sites in exchange for credit.
- Reverse guest posting - invite contributors or conduct interviews on your site.
- Use conference networking to line up interviews and brand mentions.
- Run recurring giveaways coordinated with product makers.
- Build resources for underserved subtopics, such as dietary needs in travel.
- Outreach to businesses, organizations, and associations with resource pages.
- In some cases, ask for a mention rather than an explicit link request.
Background and source notes
Search Engine Journal identifies Montti as SEJ Staff and owner of Martinibuster.com. The new article updates link building advice he says he first shared in 2013 and reiterates passive methods and low email outreach for earning links. The page also includes links to his public profiles.
Why it matters
- Passive and low-touch tactics can earn coverage without large cold-email campaigns.
- Asking for attribution and building useful resources encourage natural mentions while avoiding spammy practices.
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