LinkedIn announced new notifications that alert members when posts generate profile viewers, new followers, and impressions. The update was shared Friday by Vice President of Product Management Gyanda Sachdeva in a LinkedIn post. Notifications are delivered on a set schedule.
LinkedIn alerts you when posts drive profile views and followers
LinkedIn will send notifications when a post drives profile viewers or new followers, alongside impressions. Sachdeva said notifications arrive as content reaches more audiences, with scheduled deliveries at roughly 3 and 7 days after posting.
"When you post on LinkedIn, you’ll begin to receive notifications when your posts drive profile viewers or new followers, alongside impressions."
"These notifications will come periodically as your content continues to reach more audiences, including at the 3 day and 7 day after-posting mark."
Key details
- Announced by Gyanda Sachdeva, LinkedIn VP of Product Management, in a LinkedIn post.
- Notifications cover profile viewers driven by a post, followers gained from a post, and impressions.
- Alerts are time-based, including at 3 days and 7 days after posting.
- Notifications arrive periodically as posts reach additional audiences.
- These metrics already exist in LinkedIn analytics - the change surfaces them via scheduled notifications.
Background
LinkedIn already tracks post-level impressions and audience actions. The new feature packages those metrics into alerts so members get updates beyond day one. According to Sachdeva, the goal is to keep members informed on an ongoing basis after hearing how valuable these insights are.
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