Google has announced the general availability of the Merchant API for Merchant Center and designated it as the primary programmatic interface for managing product and business data. The Content API for Shopping will be retired in August 2026.
Key Details
- Merchant API is generally available and now the primary API for Merchant Center management. See the Help Center announcement page.
- The Content API for Shopping remains available until August 2026. Google advises developers to migrate before that date. Details are in the Help Center.
- The developer site provides an overview, resources, and usage guidance for Merchant API. Documentation is available on Google for Developers.
- Google’s official migration guide explains how to move from the Content API for Shopping to the Merchant API.
Background
The Content API for Shopping has long been the programmatic interface for Merchant Center. Merchant API succeeds it, consolidating product and business data management into a single interface with updated resources and workflows. The developer documentation outlines endpoints, request formats, and reporting options. New integrations should adopt the Merchant API.
Recommended Actions
- Audit any use of the Content API for Shopping in your current integrations.
- Review the Merchant API documentation and plan your migration timeline.
- Use Google’s migration guide to scope required changes and testing.
- Target completion well ahead of the August 2026 sunset.
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