Google released a tutorial showing how to view channel-level reporting for Performance Max in Google Ads, enabling advertisers to analyze cross-channel results directly in the interface.
Google Ads Performance Max channel reporting
In Google’s tutorial, advertisers learn how to break out Performance Max results by channel and ad format, where to access cross-channel metrics in Google Ads, and how to review performance in standard campaign tables.
The channel reporting view displays metrics by channel and ad format, including:
- Impressions
- Clicks
- Conversions
- Conversion value
- Cost
Tables can be downloaded for offline review. A status column surfaces diagnostics that may affect delivery, and related reports can be opened from this view when available.
Because Performance Max uses automated bidding to optimize across channels, Google recommends evaluating results across channels rather than relying on single-channel averages.
Background Context
Performance Max is a cross-channel campaign type in Google Ads that serves ads across Google properties from a single campaign. It uses automation for bidding, creative assembly, and placements.
Since its 2021 launch, Google has added measurement and reporting updates. At Google Marketing Live 2024, the company announced additional controls and insights for advertisers. The new tutorial continues Google’s emphasis on transparent measurement features.
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