Pinterest launches Top of Search ads in beta across monetized markets - early lift and new retail tools

Pinterest launches "Top of Search" ads in beta

Top of Search ads place promoted content in the first ten Pinterest Search results and in Related Pins. Pinterest says the format is in beta across all monetized markets and shared supporting platform metrics and early performance results.

Key details

• Placement: first ten search results and Related Pins on Pinterest.
• Availability: beta across all monetized markets, per Pinterest.
• Pinterest data: 45% of clicks occur within the first ten results.
• Pinterest data: 96% of top searches are unbranded.
• Early results: 29% higher average CTR compared to typical campaigns, per Pinterest.
• Early results: 32% more likely to attract new customers, per Pinterest.
• Local Inventory Ads expanded in shopping markets with real-time price and in-stock data for nearby stores.
• Media Network Connect enables media networks to share first-party audiences, product catalogs, and conversion data in Pinterest Ads Manager.
• Initial U.S. partners for Media Network Connect: Kroger Precision Marketing and Instacart Ads.

Background context

Pinterest reports that discovery on the platform often starts with unbranded queries and that a large share of clicks occurs within the first ten results, aligning the new placement with where users engage most.

Local Inventory Ads are expanding to help shoppers see in-stock items and pricing at nearby stores. Media Network Connect is designed to bring retailer audience and conversion signals into Pinterest Ads Manager through partners.

"This new capability empowers advertisers with faster decision-making and control, while using purchase-based audiences direct from the retailer."

- Christine Foster, Senior Vice President at Kroger Precision Marketing

Source

Pinterest Newsroom: Pinterest introduces Top of Search ads and new advertising tools