Positive Group has acquired Surfer, the Poland-based content optimization software company behind Surfer SEO. The deal adds Surfer's on-page SEO technology to Positive Group's marketing and CRM portfolio. Financial terms were not disclosed.
Key details
- Acquirer: Positive Group - a France-based technology company.
- Target: Surfer (also known as Surfer SEO) - a Poland-based provider of SEO and content optimization software.
- Founded: 2017.
- Product focus: On-page SEO and content optimization tools.
- Integration: Surfer's technology will be integrated with Positive Group's marketing and CRM software.
- Continuity: Surfer will continue operating as part of Positive Group.
- Geography: Both companies are headquartered in Europe.
Background
Surfer provides software used by marketing teams to plan, write, and optimize content for search engines, including content analysis and on-page optimization features. Positive Group develops marketing and CRM software for businesses and serves customers across multiple European markets.
Integration plans
The companies said the combination will expand Positive Group's software capabilities. They stated that integrating Surfer's technology into Positive Group's stack will support brand visibility across marketing channels.
Sources
- Official announcement by Positive Group.
- Official announcement by Surfer.
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