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70M Weekly Searches: Inside Reddit’s Next Big Move

Reviewed:
Andrii Daniv
1
min read
Aug 1, 2025
Minimalist illustration of Reddit search surge with magnifying glass housing Reddit alien icon and upward trending graph, branching UI paths for project trimming and market expansion, and a curious user avatar observing strategic crossroads

Reddit recorded more than 70 million on-platform searches each week in Q2 2025, the company disclosed in its latest shareholder letter. The filing also shows that Reddit Answers now serves 6 million weekly users, a fivefold increase from the previous quarter.

Search growth and product priorities

Leadership called search "a primary focus" for upcoming product work and said engineering resources will shift away from user-economy experiments to accelerate search improvements and deeper Answers integration.

  • Weekly internal searches: 70 million
  • Reddit Answers weekly active users: 6 million, up 5× quarter over quarter
  • Answers live in: United States, United Kingdom, Canada, Australia and India
  • Strategic pillars: core product quality, stronger search, geographic expansion
  • Posts showing purchase intent: 40 percent
  • Q3 2025 revenue guidance: USD 535-545 million

Background

Introduced in early 2025, Reddit Answers combines large language models with the platform’s public discussions to deliver concise, source-linked summaries. Search enhancements were first highlighted in Reddit’s IPO filing, where the company argued that curated community knowledge could differentiate its results from broader web search.

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Author
Andrew Daniv, Andrii Daniv
Andrii Daniv
Andrii Daniv is the founder and owner of Etavrian, a performance-driven agency specializing in PPC and SEO services for B2B and e‑commerce businesses.
Reviewed
Andrew Daniv, Andrii Daniv
Andrii Daniv
Andrii Daniv is the founder and owner of Etavrian, a performance-driven agency specializing in PPC and SEO services for B2B and e‑commerce businesses.
Quickly summarize and get insighs with: 
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