At a recent company event, Search Atlas announced new agency-focused features spanning PPC, local search, content workflows, CMS connectivity, and LLM visibility tracking.
Search Atlas announces new features for agencies
Search Atlas introduced additions across its Otto, GBP Galactic, and Content Genius product lines, along with an updated WordPress plugin and a beta agent feature.
- Otto PPC added a retargeting quick-start wizard for agencies. The company said campaigns can be launched in under 60 seconds.
- GBP Galactic now supports Service Area Businesses and offers auto-posting to Facebook and Instagram.
- The citations product added Service Area Business support for aggregator submissions without a public address.
- The platform introduced LLM Visibility tracking with sentiment to measure brand presence across ChatGPT, Claude, and other LLMs.
- Signal Genesys expanded distribution to financial news and a local news media network, priced at $10 and $20, respectively.
- Otto added a Domain Knowledge Network module for topical planning. Users can speak instructions to generate content structures.
- The WordPress plugin now supports one-click connection to Search Atlas, two-way real-time sync, and auto-publishing of Otto fixes.
- Content Genius supports one-click publishing on Drupal, HubSpot, Magento, Wix, and WordPress. Testing is underway for Joomla, Shopify, and Webflow, with more platforms planned.
- Otto Agent entered beta. It accepts text or voice commands to run audits, apply fixes, optimize titles and metadata, update images, post to GBP, and generate content.
Background
Search Atlas positions Otto PPC for paid media tasks and GBP Galactic for Google Business Profile management. The updates consolidate paid, local, and content workflows inside the platform for agency use cases.
Signal Genesys is the press release distribution company Search Atlas acquired. The expanded networks add financial and local outlets to its distribution options.
LLM Visibility tracking extends measurement beyond Google Search by focusing on how brands appear in major AI assistants. Sentiment analysis is included in the reporting.
Content Genius aims to streamline publishing across different content systems. Current CMS support includes Drupal, HubSpot, Magento, Wix, and WordPress, with additional integrations in testing or planned.
Source
Company statements and demonstrations presented during a Search Atlas event.
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