Google announced Query groups for Search Console Insights in October 2025. The AI feature clusters similar search queries into a new Insights card that surfaces key topics driving clicks. The rollout will reach properties with high query volumes over the coming weeks.
Google uses AI to group queries in Search Console data
Query groups clusters similar queries and highlights the main search interests driving clicks. Google notes that groups may change as new data is processed.
- Part of Search Console Insights.
- Appears in the "Queries leading to your site" card.
- Each group shows total clicks for the cluster and lists individual queries ordered by clicks.
- Selecting a group opens the Performance report with all queries in that cluster.
- The card categorizes groups as:
- Top groups - highest click volume.
- Trending up - largest period-over-period increases.
- Trending down - largest period-over-period decreases.
- Period comparisons use the previous period defined in the report.
- Designed for high level query analysis in Insights and does not affect ranking.
Availability and rollout
Availability is limited to properties with large query volumes. Rollout will occur gradually over the coming weeks. Feedback controls include thumbs up, thumbs down, and Submit feedback within the card.
Background
Search Console Insights is a simplified view within Google Search Console that summarizes site performance using Search Console data. The Query groups update adds AI clustering to provide a higher level view of search interests.
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