Snap and Perplexity announced a $400 million partnership to bring Perplexity’s conversational answer engine into Snapchat. Rollout is planned to begin in early 2026, and the integration will live inside Snapchat’s Chat interface.
Perplexity-Snapchat partnership
Snap described the deal as its first large-scale integration of an external AI partner directly in the app. Perplexity will deliver conversational answers with citations to verifiable sources inside Snapchat, allowing users to get results without leaving Chat.
The agreement totals $400 million, paid over one year in cash and equity. Additional financial terms were not disclosed. Snap announced the news in an investor release.
Key details
- Companies: Snap Inc. and Perplexity AI
- Product: Perplexity’s answer engine embedded within Snapchat’s Chat interface
- Functionality: Sourced, conversational answers displayed in-app with citations to verifiable sources
- Rollout: Planned to start in early 2026, according to Snap
- Consideration: $400 million over one year, paid in cash and equity
- Positioning: Snap calls it the first large-scale external AI partner integration in the app
- Availability specifics: Regional availability and language coverage were not disclosed
Background
Snap launched its My AI chatbot in 2023 and has continued adding AI features to Snapchat. The Perplexity agreement introduces an externally developed conversational search experience within the chat environment as part of Snap’s ongoing product development in messaging.
Perplexity operates an AI answer engine that cites sources for its responses. The companies did not detail data handling practices or changes to existing features in the announcement.
Source
Snap and Perplexity partner to bring conversational AI search to Snapchat: investor release.
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