Squarespace announced new AI tools for SEO, visibility, and design in its Refresh 2025 update, published on the company's website. The release covers site health, product listings, discounts, FAQs, and modern styling, with product names and descriptions listed on the Refresh page.
Squarespace rolls out new AI tools for SEO and design
The Refresh 2025 announcement introduces Beacon AI and a suite of AI optimization tools. Squarespace also detailed design updates, including Finish Layer and enhancements to Blueprint AI, all listed on its Refresh portal.
Key details
- Beacon AI: Assists with common tasks, including product listings and marketing automation.
- AIO Scanner: Reviews mentions across AI platforms and provides visibility recommendations.
- SEO Scanner: Audits website content and suggests titles, descriptions, and image alt text.
- AI Site Scanner: Detects broken links and site inefficiencies, with suggested fixes.
- AI Product Composer: Generates product and service listings from a short description or an image.
- AI Discount Composer: Recommends discounts that can be applied within the platform.
- AI FAQ Composer: Builds tailored FAQs based on common customer questions.
- Finish Layer: Adds design-focused editing tools for modern site styling.
- Blueprint AI: Expands with a chat-based interface for images, content, and design guidance.
Background
Refresh is Squarespace's recurring product update series. The 2025 edition groups features around AI visibility, content generation, and design tooling as part of the platform's website creation and management capabilities.
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