Waze Joins Performance Max for US Store Goals - See How Reporting Is Changing

Google Performance Max adds Waze ads and channel reporting

Waze placements can now appear within Performance Max campaigns that use store goals in the United States. Ads may show as Promoted Places on navigation pins in Waze, using existing assets from eligible campaigns. No new uploads are required.

Google is also rolling out channel performance reporting across Performance Max. The company said dedicated search partner reporting and access from manager accounts will be added. Reporting improvements include bulk reporting, downloads, and result segmentation for clearer visibility into where ads served across channels.

Key details

• Waze placements appear as Promoted Places within Waze navigation.
• Availability is United States for Performance Max campaigns with store goals.
• Uses existing campaign assets; no new uploads required.
• Supported goals include Store Visits, Store Sales, and Local Actions like Directions.
• No extra setup required for eligible advertisers.
• Channel performance reporting is rolling out across Performance Max.
• Dedicated reporting for search partners will be added.
• Channel performance reporting will be accessible from manager accounts.
• Reporting improvements include bulk reporting, downloads, and result segmentation.
• Provides clearer visibility into where ads served across channels.

Background

Performance Max is a Google Ads campaign type that runs across Google channels, including Search, YouTube, Display, Discover, Gmail, and Maps. Local campaigns were upgraded to Performance Max globally in 2022 to simplify store goal activation.

Waze is a navigation app owned by Google since 2013. Its advertising formats include Promoted Places that appear on the map when users navigate near participating locations.

Sources

• Google Ads official materials and product documentation
• Waze official product information and advertising resources