Wix has introduced Wix Harmony, an AI-powered website builder unveiled at a company event in New York. The company says the product will roll out in English to users over the coming weeks.
Key details of Wix Harmony AI website builder
Wix Harmony combines natural language prompts with the existing Wix visual editor to generate complete, production-ready websites. Users describe their business and design preferences, and Harmony assembles the site structure, layout, and initial content.
- Product: Wix Harmony, an AI website builder integrated into the Wix platform.
- Company: Wix.com Ltd., provider of cloud-based web development services.
- Interface: Aria, an AI agent that processes natural language instructions inside the Wix editor.
- Launch and rollout: Introduced in New York, with an English-language rollout planned over the coming weeks.
- Platform: Harmony websites run on the same infrastructure as other Wix sites, according to the company.
- Business tools: Access to Wix features for online commerce, scheduling, transactions, and payments.
- Compliance and support: Built-in accessibility monitoring, SEO tools, performance support, and privacy infrastructure designed to support regulations such as GDPR.
Aria serves as the conversational interface for Wix Harmony, responding to natural language instructions inside the Wix editor. Users can ask Aria to adjust colors or layouts, add commerce features, or redesign entire pages.
According to Wix, Aria operates within the existing Wix architecture, so changes made in one section of a site are designed not to disrupt other areas. Harmony supports switching between AI-assisted creation and manual editing without rebuilding components from scratch.
Harmony-generated sites run on Wix's existing infrastructure. The company says these sites support live traffic, ongoing updates, and business operations without requiring migration to a separate platform.
Background context
With Harmony, users can generate pages or sections from prompts, then refine spacing, layout, and on-page content using drag-and-drop tools. Wix states that this workflow is intended to speed up site creation while keeping design control with the user.
Wix has offered AI tools for website creation since introducing Wix ADI in 2016. The company has since added AI-based text, image, and marketing features across its platform.
Wix describes Harmony as a deeper integration of AI into the main website-building workflow, rather than a separate feature. The company positions Harmony as a way to produce websites that are ready for deployment on its existing infrastructure.
Wix co-founder and CEO Avishai Abrahami said Harmony combines current technologies with modern design in the Wix environment, allowing anyone to create a website using prompts and natural language while maintaining security, reliability, and performance.
Source citations
Information in this article is based on official Wix materials describing Wix Harmony and its capabilities. Launch, feature, and infrastructure details are drawn from Wix product communications and statements from company leadership.
.svg)
.svg)
.svg)