Google launched YouTube Activation Partners today on its Enterprise Marketing Portal. The program connects advertisers and agencies with third-party providers for YouTube media buying and campaign management.
Key details
- Program: YouTube Activation Partners.
- Announced by Google for YouTube advertising and available today.
- Objective: link advertisers and agencies with third-party partners for YouTube buying strategies and campaign management.
- Partners are described by Google as "trusted" third-party providers.
- Resources include a live program overview and a searchable directory of partners.
How it works
The program brings selected partners into a single directory to help brands and agencies plan, buy, and manage YouTube campaigns. It focuses on buying strategies and hands-on campaign management support from agencies and technology providers.
Where to access
Learn more on the official program page and explore the searchable partner roster.
Context
YouTube is widely used by brands and agencies to reach audiences, and advertisers often rely on third-party providers for media buying and campaign management. According to Google, Nielsen has ranked YouTube the number-one streaming platform for more than two years. Advertisers can buy YouTube inventory through Google Ads and Display & Video 360, with many campaigns supported by agencies and technology partners.
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