YouTube announced new monetization features for long-form videos, Shorts, and live streams at its Made on YouTube 2025 event. The company detailed dynamic sponsorship insertion, side-panel live ads, and AI-powered shopping tools. Updates were published on the official YouTube Blog.
YouTube Monetization Updates Across Long-Form, Shorts, and Live
For long-form videos, creators will be able to insert, swap, or remove sponsorship segments after publishing, then resell the slot to new brands. Creators can choose the exact moment the segment appears, and YouTube Studio will surface shareable performance insights for those placements. Early testing will begin with a small group early next year, according to an announcement.
For Shorts, creators will be able to add a direct link to a sponsor's site as part of brand deals. Shopping integrations will automatically tag products and add timestamps showing when items appear in a video. An AI system will identify optimal mention moments and display product tags automatically. YouTube plans to test automatic identification and tagging of all eligible products later this year, and Merchant Center will help automate product selection to reduce manual tagging.
For live streaming, YouTube will introduce side-by-side ads that sit next to the player to avoid mid-stream interruptions. Creators will also be able to transition from a public stream to a members-only stream within a single session, per a separate announcement.
Key Details
- Announced at the Made on YouTube 2025 event.
- Dynamic sponsorships can be inserted post-publish, removed when a deal ends, and resold to new brands.
- Creators choose the exact insertion moment in long-form videos.
- YouTube Studio will provide shareable performance insights for branded segments.
- Early testing of dynamic sponsorships will start with a small group early next year.
- Shorts creators will be able to add a direct link to a sponsor's site for brand deals.
- YouTube Shopping will add automatic timestamps and AI-driven product tags.
- Automatic identification and tagging of eligible products will be tested later this year.
- Merchant Center will automate product selection to reduce manual tagging.
- Live streaming will add side-by-side ads and support one-session transitions to members-only streams.
Background Context
YouTube outlined the changes across dedicated posts covering brand partnerships, live features, and the annual Made on YouTube event. The updates span long-form, Shorts, live streaming, and shopping integrations.
The company said more than 30 percent of daily logged-in viewers watch live content. It also disclosed more than $100 billion in payouts to creators, artists, and media companies over the past four years.
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