YouTube updated its Promote tool so creators can choose the call to action shown in website visit campaigns. The feature is available in YouTube Studio on desktop and was announced in the platform's weekly news update for creators.
YouTube lets creators pick exact CTAs in Promote website ads
Creators using the "More website visits" goal in Promote can now select the call to action shown on their ads. Options highlighted include "Book now", "Get quote", and "Contact us". YouTube shared the change in its weekly news update for creators. The feature is available in the Promotions tab of YouTube Studio on desktop.
Key details
- Location: Promote in the Promotions tab of YouTube Studio on desktop.
- Campaign goal: "More website visits" now includes a CTA selection step.
- Example CTAs: "Book now", "Get quote", "Contact us".
- Supported formats: Videos and Shorts.
- Announcement source: YouTube's weekly news update at about 0:48.
Background context
Promote is YouTube's built-in ad creation tool inside YouTube Studio. It offers a guided setup to run campaigns using your existing videos or Shorts and explains how to access and use Promotions in Studio.
Sources
- YouTube creators weekly news update announcing CTA selection for Promote website campaigns.
- YouTube Help Center - Promote in YouTube Studio.
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