YouTube updated its Promote tool to let creators select specific calls to action for website visit campaigns. The desktop-only feature is available in YouTube Studio and was announced in YouTube's weekly news update.
YouTube lets creators pick exact CTAs in Promote website ads
When the goal is More website visits, creators can choose a CTA label like Book now, Get quote, or Contact us. The selection applies to Promote campaigns created in YouTube Studio. Campaign setup happens entirely in Studio, and a Google Ads account is not required.
Key details
- Availability: Desktop only at launch
- Location: YouTube Studio - Promotions tab
- Supported goal: More website visits
- New control: Selectable CTA labels
- Example CTAs: Book now, Get quote, Contact us
- Formats supported by Promote: Shorts and long-form videos
- Setup requirement: No Google Ads account needed
- Announcement: YouTube weekly news update video
Background context
Promote is YouTube Studio's built-in ad creation tool. Goals include gaining subscribers, increasing views, and driving website visits. Campaigns are created and managed in Studio without using the Google Ads interface.
.svg)
.svg)
.svg)