Google has added two new YouTube Select sports lineups in beta: College Sports and YouTube TV Women's Live Sports. The lineups consolidate inventory across YouTube and YouTube TV and are now listed on Google Ads Help.
YouTube Select College Sports and YouTube TV Women's Sports lineups
The College Sports lineup centers on men's college football and men's college basketball, combining live games on YouTube TV with video-on-demand content on YouTube. The YouTube TV Women's Live Sports lineup features 100% live game coverage on YouTube TV across collegiate and professional women's sports. Both are labeled beta on their support pages.
Key details
- College Sports Lineup - beta: Includes live games on YouTube TV and video-on-demand content on YouTube. See the College Sports Lineup.
- Coverage focus: Men's college football and men's college basketball, per the support documentation.
- YouTube TV Women's Live Sports Lineup - beta: Features 100% live game content on YouTube TV. See the YouTube TV Women's Live Sports Lineup.
- Scope of women's lineup: Spans collegiate and professional levels, per the support documentation.
- Program placement: Both are YouTube Select lineups intended for advertising adjacent to sports content.
Background
YouTube Select packages curated content into lineups for ad placements across YouTube and YouTube TV. Sports-focused lineups organize inventory around live events and related content. These additions expand the sports category with college-focused and women's live sports options in beta.
Source citations
- Google Ads Help - College Sports Lineup: https://support.google.com/google-ads/answer/16610254
- Google Ads Help - YouTube TV Women's Live Sports Lineup: https://support.google.com/google-ads/answer/16609044
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