YouTube announced A/B title testing and Ask Studio analytics for YouTube Studio at its Made on YouTube 2025 event. Both features begin rolling out today, with details in a YouTube Blog post and the event livestream.
Key Details
YouTube outlined two additions to YouTube Studio focused on title experimentation and conversational analytics access.
- Title A/B testing in YouTube Studio lets creators compare up to three titles per video. YouTube details the feature in its test and compare post.
- Ask Studio adds a chat interface that answers natural language questions about analytics inside YouTube Studio. YouTube describes the tool in a 2025 event blog post.
- Both features start rolling out today. YouTube did not share an exact timeline for full global availability.
- Thumbnail testing, launched in 2023, remains available in Studio. YouTube says creators have run more than 15 million thumbnail tests, as noted in test and compare.
- Chief Product Officer Johanna Voolich discussed Ask Studio in a Creator Insider explainer, saying it is
adding a chat interface so the creators can just converse about their analytics.
Background Context
Made on YouTube is the company’s annual product showcase for creators. The 2025 announcements included Studio updates and AI-powered tools, summarized on the YouTube Blog.
Title testing expands YouTube Studio’s existing experimentation features. Thumbnail tests launched in 2023 and continue to be supported in Studio.
We see AI as the next evolution of these tools - designed to empower human creativity and storytelling.
Neal Mohan, YouTube CEO, wrote this in the YouTube Blog.
Source Citations
- YouTube Blog - Made on YouTube 2025 overview: YouTube Blog
- YouTube Blog - YouTube Studio updates announced at Made on YouTube 2025: test and compare
- Creator Insider video - Ask Studio explanation by Johanna Voolich: explainer
.svg)
.svg)
.svg)