E-commerce & retailGoogle Ads / PPCE-commerce
$3K to 21.23 ROAS Using PMax Tiers
A 20K-SKU computer parts store used PMax price tiering to reach 21.23 ROAS on a $3K budget, using feed structure and product economics to guide campaign segmentation.
- Industry
- Computer parts
- Channel
- Google Ads / PPC
- Constraint
- A large SKU catalog needed campaign structure tied to margin and product economics.
- Budget context
- $3K budget
- Metric
- 21.23 ROAS
Problem
A large SKU catalog needed campaign structure tied to margin and product economics.
Action
Segmented PMax by price tiers, feed structure, and product economics.
Result
The account reached 21.23 ROAS on a $3K budget.