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E-commerce & retailGoogle Ads / PPCE-commerce

$3K to 21.23 ROAS Using PMax Tiers

A 20K-SKU computer parts store used PMax price tiering to reach 21.23 ROAS on a $3K budget, using feed structure and product economics to guide campaign segmentation.

Industry
Computer parts
Channel
Google Ads / PPC
Constraint
A large SKU catalog needed campaign structure tied to margin and product economics.
Budget context
$3K budget
Metric
21.23 ROAS
Problem

A large SKU catalog needed campaign structure tied to margin and product economics.

Action

Segmented PMax by price tiers, feed structure, and product economics.

Result

The account reached 21.23 ROAS on a $3K budget.

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Andrii Daniv