The first call should produce a useful next decision from the store, spend, margin, and tracking context. This route is for high-intent ecommerce teams that already know paid traffic is the commercial surface to inspect. If the first channel is still unclear, use the performance-pricing fit check.
This works best when there is enough signal to separate real performance improvement from noise.
Choose advice for your team or hands-on implementation. We agree who owns each change before work starts.
Any work retained by your developers, creative team or sales team is named upfront.
A Free Growth Map identifies the likely paid-growth constraint and whether performance pricing can be assessed fairly.
OutputLikely constraint, fit, and next evidence
Check Performance Pricing FitA Decision Sprint validates the baseline, attribution, economics, feed, page, and implementation choice behind one paid-growth decision.
OutputValidated decision, implementation scope, and measurement logic
Start a Decision SprintAn Execution Partnership carries the approved priorities through management, coordination, and recurring commercial review.
OutputImplementation, coordination, and recurring outcome read
Discuss ExecutionThe Free Growth Map is $0. The Decision Sprint is $400. An Execution Partnership is scoped only after the Decision Sprint. Performance-linked pricing is optional, never guaranteed, and begins only after the baseline, attribution source, target metric, margin assumptions, and exclusions are agreed. Exact timing and commercial details are confirmed before payment or in the scoped proposal.
You are not paying for a list of completed tasks. You are paying for a validated decision, accountable implementation, and—where performance can be measured fairly—a fee model connected to verified business impact.
Before a performance component is proposed, we agree on the baseline, attribution source, target metric, exclusions, base management fee, and when assumptions must be revalidated. Performance is never guaranteed.
Used when the account has not cleared the agreed baseline or signal quality is too weak to call the result a win.
Used when the account is moving in the right direction but performance is still close to the agreed baseline.
Used when the account reaches the agreed healthy ROAS band and the result is not explained by exclusions.
Used when the account exceeds the agreed target with clean signal, clear attribution, and agreed exclusions.
Start with what the store earns now, then model the target scenario, current agency fee, and Etavrian fee as the smaller second layer.
Calculator update: Upside candidate. Projected revenue $132,000. Estimated fee $700.
At target 3.0 ROAS and projected 4.4 ROAS, revenue moves +$60,000 vs current. No upside percentage is assumed unless you enter an agreed rate.
Validate fee rulesThis is a planning aid, not a quote. The numeric inputs shown here are editable. ROAS bands, attribution source, exclusions, and any upside terms are finalized after the pilot.
For paid e-commerce growth, the loop connects attribution, feed quality, branded demand, stock, margin, and landing-page reality before budget is scaled.
Name the commercial constraint.
Input: Website, account, tracking, feed, margins, demand, or buyer prompts.Check the data, economics, demand, and implementation limits.
Output: Trusted baseline, attribution, margins, lead quality, stock, and access limits.Choose one move and state the trade-offs.
Output: One priority, target metric, assumptions, exclusions, and decision date.Ship the smallest coherent change.
Output: Owner, sequence, dependencies, approvals, and validation method.Read the result against the agreed commercial metric.
Output: Metric movement, confidence, exclusions, unintended effects, and next decision.Use the result to choose what happens next.
I review the account diagnosis before we propose a fee model.
I stay involved in strategic changes, not daily button-pushing.
Your PM owns weekly execution, approvals, blockers, and reporting.
Founder involvement should make the decisions clearer and reduce how much coordination the client has to manage.See how our operating model works
Tell us about your business so we can identify the decision that deserves attention first. Contact details come last, and no account access is required.
No - and any agency that guarantees exact results before checking the account is oversimplifying the work. What we can do is validate the baseline, check tracking and feed quality, separate exclusions, reduce wasted spend, and make the next decisions with clearer ROAS, margin, and attribution logic.
The useful answer depends on your current baseline, gross margin, AOV, product availability, refund rate, tracking quality, branded/non-branded mix, and conversion volume. During the pilot, we agree which source should matter: platform ROAS, GA4 revenue, blended MER, Shopify revenue, or another business source.
Only after baseline validation. A pure percentage of spend can reward scale even when efficiency drops. Our model starts with target ROAS, attribution source, exclusions, and margin logic before we agree the management fee structure.
We check account structure, tracking, conversion quality, feed readiness, product economics, branded/non-branded mix, query quality, and landing-page friction. Some waste can be found quickly, but stable improvement depends on signal quality, budget, conversion volume, product availability, and competition.
That is why exclusions are agreed before fee decisions. Branded-only uplift, promo spikes, tracking gaps, feed issues, out-of-stock products, and one-off anomalies are separated from performance we should be credited for.
We treat feed quality, tracking, product economics, product pages, collection pages, and PPC landing pages as part of the performance system. Ads need those pieces working before conversion and margin issues can be read clearly.
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