Pricing overview

How pricing works for SEO, Google Ads, AI SEO, and Meta Ads

Pricing starts with the work that can be responsibly quoted: audit, setup, rebuild, monthly management, or a performance-linked model after the first data cycle.

Ad spend, tools, implementation costs, and client-side work stay separate. The goal is to quote the work you actually need, not force every problem into a retainer.

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Choose the service first. Each tab shows only that service: ongoing management first, then one-time work, then the relevant proof, fit notes, and questions.

SEO management

SEO management after the real constraint is known

Scoped monthly after diagnosis

SEO management is scoped after diagnosis because the price depends on technical debt, content needs, implementation capacity, and how fast useful changes can ship.

Discuss SEO management

How the model works

  • Start with an audit or focused review when the constraint is unclear
  • Turn the findings into monthly implementation or advisory scope
  • Keep the fee tied to operating load, not vanity traffic promises

Management can include

  • Technical SEO prioritization and implementation guidance
  • Content, internal linking, and search-intent roadmap
  • Indexation, Search Console, and ranking signal review
  • Monthly decision support around what deserves SEO budget next

What changes the price

  • Site size, templates, and technical condition
  • Content volume, content quality, and internal approval speed
  • Developer access, CMS limits, and implementation ownership

One-time SEO work

One-time SEO work is useful when the deliverable is clear: an audit, a technical review, a content map, or a contained implementation batch.

Detailed analysis

Detailed SEO analysis

$200

A focused paid read when you need a detailed action plan before larger SEO execution.

  • Current verified price: $200
  • Estimated time: 6-8 hours
  • More detailed than a free or light first read
  • Includes an action plan and refund guarantee
Discuss the analysis

Deep audit

Deep SEO audit + competitor comparison

$350

A deeper audit for traffic drops, competitor gaps, local visibility issues, or overlapping technical and content problems.

  • Current verified price: $350
  • Timeline: 4-5 business days
  • Includes technical and content audit plus competitor benchmarking
  • Can include AI visibility, brand mention review, priorities, and time estimates
Scope a deep audit

Audit range

SEO audit starting range

$200-$350

A practical starting range when the first decision is audit depth and the retainer question can wait.

  • Current SEO audit range: $200-$350
  • Use the lighter version when you need initial signal first
  • Implementation and monthly SEO are scoped after the findings
  • The audit is priced as diagnosis with priorities, estimates, and implementation logic
See SEO audit page

SEO proof to compare against the price

These cases show constraint-led SEO work tied to business outcomes instead of traffic promises.

B2B SEO turnaround

A B2B email agency stopped a seven-month organic slide, moved tech health from 53 to 89, and doubled traffic.

Read case

BOFU SEO for lead quality

A US oil and gas SaaS restored 2+ qualified leads per month with technical cleanup, BOFU pages, links, and CRO.

Read case

Ecommerce SEO lift

A kitchen cabinets site grew organic sessions from 336 to 1,262 while working through budget and implementation limits.

Read case

SEO pricing questions

Do I need an audit before monthly SEO?

The audit is enough when the decision is still unclear. If the constraint is already obvious and the team can ship, implementation can be scoped after the first review.

Does the audit price include implementation?

No. The audit can include priorities and time estimates, but implementation pricing depends on what the site needs and what the client can ship internally.

Is the refund guarantee real?

Yes when the audit is too broad, useless, or too vague to act on. The guarantee covers usefulness of the diagnostic, while rankings and traffic depend on market, implementation, and time.

Google Ads management

Google Ads management with fixed or performance-based options

$800 first month when fit, then agreed model

Google Ads can start with a fixed first-month scope, then move into a fixed, performance-based, or hybrid model once targets and tracking are clean enough.

Discuss Google Ads management

How the model works

  • $800 initial paid-media scope can fit small or new accounts when the work matches
  • First month can include setup, ad assets, tracking, and 4 weeks of management
  • After month 1, performance-based can mean $800/month plus a percentage of ad spend if targets are reached, with a lower fixed fee or $0 structure possible if not

Management can include

  • Campaign structure, search terms, negatives, budgets, and bidding control
  • Conversion tracking, lead quality, landing page, and funnel signal review
  • Weekly optimization cadence and reporting tied to the agreed target
  • Testing decisions around keywords, ads, audiences, and budget allocation

What changes the price

  • Ad spend, account history, and campaign complexity
  • Conversion quality, CRM visibility, and sales follow-up data
  • Search, Shopping, PMax, remarketing, market pressure, and landing pages

One-time Google Ads work

One-time Google Ads work should separate analysis, rebuild work, tracking cleanup, and launch preparation from ongoing management.

Analysis

Campaign analysis

Scoped after account review

Best when spend is already running but the account is not producing reliable learning or clean conversion quality.

  • Review structure, tracking, search terms, spend waste, conversion quality, and landing page friction
  • Useful before deciding whether the account needs optimization, restructure, or rebuild
  • Final scope depends on account complexity and access needs
  • Output should clarify the next decision before adding more issues to a list
Review campaign analysis

Market read

Competitor analysis

Scoped after account review

Best when you need to understand how competitors are buying demand and what your account or landing pages should change.

  • Can include competitor keywords, ads, landing pages, Shopping or PMax visibility, and positioning gaps
  • Helpful before launch, rebuild, or budget increase
  • Priced by market complexity and research depth
  • Designed to guide campaign strategy with benchmarks, positioning gaps, and landing-page implications
Review competitor analysis

Build

Launch or rebuild

Scoped after account review

Best when the account needs new structure, cleaner tracking, better search intent control, or a first controlled launch.

  • Scope can include market research, keyword research, campaign structure, tracking setup, ad copy, targeting, and launch planning
  • Final quote depends on campaign history, conversion quality, budget, tracking, landing pages, and launch requirements
  • Ad spend is separate from the service fee
  • Use account review before committing to a fixed launch or rebuild price
Scope launch or rebuild

Google Ads proof to compare against the price

These cases show paid media work where account structure and signal quality mattered as much as budget.

6x B2B MQL growth

A high-CPC oil and gas SaaS account rebuilt around qualified MQL flow under a CPC constraint.

Read case

PMax relaunch with cleaner scale

A PMax relaunch that improved ROAS from 3.06 to 5.90 and nearly tripled revenue on 37% more spend.

Read case

PMax tiering by product economics

A 20K-SKU store used PMax tiering to reach 21.23 ROAS on a $3K budget.

Read case

Google Ads pricing questions

Do you charge a percentage of ad spend?

Not as a blanket rule. The current paid-media model can start with a $800 first-month scope when it fits, then move to fixed, performance-based, or hybrid terms after the first data cycle.

Is ad spend included in the service fee?

No. The service fee is separate from the media budget. Ad spend goes to the platform, while the service fee covers analysis, setup, management, reporting, and decision support.

Do you guarantee ROAS?

No. A good account can improve learning, conversion quality, and spend discipline, but ROAS depends on market, offer, budget, tracking, landing pages, and sales follow-up.

AI SEO management

AI SEO management after the visibility baseline is known

Custom monthly scope

AI SEO management is a custom monthly scope because the work changes with prompt sets, technical access, source gaps, evidence quality, and the amount of implementation support needed.

Discuss AI SEO scope

How the model works

  • Start with an audit when visibility, source gaps, and access blockers are unclear
  • Use the audit to decide whether page rebuilds, source work, or monthly implementation is worth buying
  • Keep recurring work tied to measurement and refresh needs, not bulk AI content volume

Management can include

  • Prompt visibility retests and source-gap review
  • Technical access checks for AI search and search engine crawlers
  • Citation-ready page, proof, author, and methodology improvements
  • Reporting across citations, source mix, sentiment, and lead-quality notes

What changes the price

  • Number of priority prompts, pages, products, competitors, and markets
  • Technical access, CMS flexibility, proof availability, and source gaps
  • Retest cadence, content rebuild volume, external authority work, and reporting depth

One-time AI SEO work

One-time AI SEO work starts with a diagnostic range when the decision is clear. Rebuilds, sprints, and ongoing work are scoped after the audit shows what matters.

Audit

AI SEO audit

$200-$350 compact audit range

Best when you need the current state: prompt visibility, technical blockers, source gaps, priority pages, and first fixes.

  • Most compact audits fit the current $200-$350 SEO audit range
  • Larger sites are scoped after review
  • Can include prompt baseline, bot access review, priority URL list, and source-gap map
  • Useful before selling page rebuilds, sprints, or monthly AI SEO work
Book an AI SEO audit

Build

Citation-ready page rebuild

Scoped after audit

Best when pages rank or exist, but leave buyer-shortlist questions unclear for AI search surfaces.

  • Can cover service, comparison, alternative, FAQ, proof, author, or methodology pages
  • Page count, CMS access, proof availability, and approvals change the work
  • The audit should decide whether the rebuild is worth buying
  • Implementation is quoted after the priority page set is clear
Review AI SEO service

Sprint

AI search visibility sprint

Custom sprint scope after review

Best when the team wants baseline, fixes, page rebuilds, retesting, and measurement in one contained cycle before a retainer.

  • Can include audit, access fixes, 3-6 priority page specs or rebuilds, platform checks, prompt retests, and dashboard notes
  • The audit decides whether a sprint is the right next step
  • Sprint length and scope depend on implementation support
  • Ongoing management stays separate from the sprint quote
Review AI SEO setup

What AI SEO pricing is meant to protect against

AI SEO adds a visibility layer above normal SEO. Traditional SEO still controls crawlability, indexing, snippets, links, and page quality.

AI SEO adds prompt benchmarking, source-gap mapping, entity consistency, evidence layers, citation reporting, and page structures that are easier to quote and verify.

Compare SEO vs AI SEO

AI SEO pricing questions

How does AI SEO pricing work?

Current fixed SEO audit offers range from $200-$350, and the deep SEO audit can include AI visibility and brand mention review. Page rebuilds, sprints, and ongoing implementation are scoped after review.

Can you guarantee citations in ChatGPT or AI Overviews?

No. No agency can honestly guarantee that a specific AI answer will cite a page. The work removes blockers, improves source quality, and measures whether the right prompts, pages, and sources start moving.

What access is needed?

Usually the website or CMS, Google Search Console, GA4, Bing Webmaster Tools where available, server or CDN context when bot access is unclear, and business context around offers, margins, competitors, and lead quality.

Meta Ads management

Meta Ads management for testing, creative, and conversion signal

$800 first month when fit, then agreed model

Meta Ads management should be priced around testing load, creative cadence, tracking quality, audience strategy, and whether the business can define a real performance target.

Discuss Meta Ads management

How the model works

  • $800 initial paid-media scope can fit small or new accounts when setup and first management match the work
  • Move to performance-based or hybrid only after the target, attribution window, and conversion quality are agreed
  • Keep ad spend separate from the service fee and avoid promising ROAS before testing the funnel

Management can include

  • Campaign setup, audience structure, budget control, and optimization cadence
  • Creative testing direction and asset feedback
  • Pixel, event, funnel, and conversion-quality review
  • Performance readouts that separate platform metrics from business signal

What changes the price

  • Creative volume, offer strength, and audience learning needs
  • Pixel quality, event setup, attribution window, and funnel length
  • Budget, campaign objective, product economics, and landing page fit

One-time Meta Ads work

One-time Meta Ads work should isolate setup, tracking, funnel review, and creative testing before monthly management is sold.

Setup

Meta Ads setup and launch preparation

Scoped after review

Best when the account needs campaign structure, event checks, launch preparation, and a controlled first test.

  • Can include campaign setup, audience structure, budget logic, and launch settings
  • Tracking and event quality must be reviewed before performance terms make sense
  • Creative production is separate unless it is explicitly included
  • Ad spend stays separate from the service fee
Scope Meta Ads setup

Review

Meta Ads support review

Scoped after review

Best when Meta is already running but the account, funnel, tracking, or creative signal is not clear enough.

  • Review campaign objective, event setup, conversion quality, audiences, and budget allocation
  • Separate platform metrics from business signal
  • Use the review to decide whether more spend, cleanup, or a narrower test makes sense
  • Final scope depends on funnel length, pixel quality, and available data
Review support scope

Testing

Creative experiment plan

Scoped after review

Best when media buying is only one part of the bottleneck, alongside angles, audience fit, offer clarity, and testing discipline.

  • Can include angles, audience hypotheses, budget rules, and decision criteria
  • Designed to make creative testing easier to judge
  • Asset production stays separate unless included in the scope
  • Useful before monthly management if the offer or creative signal is weak
Plan creative tests

Meta Ads fit and limits

Good fit

The account needs cleaner signal

You need a clean first test or a reset where objective, audience, budget, event quality, and creative direction are reviewed together.

Good fit

Business signal matters

You care about lead or order quality before CPM, CTR, reach, or platform-reported conversions.

Poor fit

The target is promised too early

You want guaranteed ROAS before the funnel, offer, creative, tracking, and attribution window have been reviewed.

Poor fit

The work is only asset output

You need pure creative production without media, tracking, funnel, or testing decisions attached to it.

Meta Ads pricing questions

Can Meta Ads use the same first-month model as Google Ads?

It can follow the paid-media model when the work fits: a $800 first-month scope for setup and first management, then fixed, performance-based, or hybrid terms after the first data cycle.

Is creative production included?

No. Creative production, creator fees, design, video editing, landing page work, and ad spend should stay separate unless they are explicitly included in the quote.

What access is needed?

Usually Meta Business Manager, ad account, pixel or dataset, events, GA4, landing pages, offer context, budget, margin or CAC targets, recent creatives, and sales or CRM quality notes.

Price the work after the business constraint is clear.

Send the site, ad account, budget, current performance problem, and the decision you need to make. The first useful answer is whether this should be fixed-price, monthly, performance-based, or a smaller diagnostic step first.

Discuss the right model
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