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Pricing overview

Pricing starts with a validated decision, then accountable execution.

You are not paying for a list of completed tasks. You are paying for a validated decision, accountable implementation, and, where performance can be measured fairly, a fee model connected to verified business impact.

The public buying path has three stages: Free Growth Map, Decision Sprint, and Execution Partnership. Ad spend, tools, implementation costs, and client-side work stay separate unless the scope explicitly includes them.

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How working with Etavrian starts

  1. Free Growth Map

    A short, no-access intake identifies what is most likely blocking growth and the evidence needed to check it.

    Output
    Likely constraint, fit, and next evidence
    Access
    No account access to start
    Timing
    Response timing is confirmed after submission
    Review
    Manual fit and route review
    Excludes
    Not a full account audit or implementation plan
    Cost / terms
    $0
    Next
    Use the map, start a Decision Sprint, discuss execution, or stop if the public read is enough.
    Price changes
    Not applicable at this stage.
    Guarantee
    No. The map identifies the likely constraint; it does not guarantee an outcome.
    Get My Free Growth Map

  2. Decision Sprint

    A scoped investigation validates the economics, evidence, and implementation choices behind one important decision.

    Output
    Validated decision, implementation scope, and measurement logic
    Access
    Only the data relevant to the agreed scope
    Timing
    Exact duration is confirmed before payment
    Review
    The included review format is confirmed before payment
    Excludes
    Execution is separate beyond the limited implementation handoff
    Cost / terms
    $400 for the published Decision Sprint; route-specific work is confirmed before payment
    Next
    Use the plan internally or discuss an Execution Partnership.
    Price changes
    Any price-change rules are confirmed in the Decision Sprint scope.
    Guarantee
    No. The Sprint validates the decision and baseline; it does not guarantee the outcome.
    Start a Decision Sprint

  3. Execution Partnership

    Ongoing channel and cross-functional execution is tied to a visible decision cadence and measurable commercial outcomes.

    Output
    Implementation, coordination, and recurring outcome read
    Access
    Agreed systems, owners, and operating context
    Timing
    Cadence and any minimum term are confirmed in the scoped proposal
    Review
    Recurring decision and outcome review
    Excludes
    No guaranteed outcome; performance terms require an agreed baseline, attribution source, metric, and exclusions
    Cost / terms
    Scoped after the Decision Sprint.
    Next
    Agree scope, responsibilities, measurement, and terms before work starts.
    Price changes
    Price-change rules are confirmed in the service scope.
    Guarantee
    No. Any performance component requires an agreed baseline, attribution source, target metric, and exclusions.
    Discuss Execution

The Free Growth Map is $0. The published Decision Sprint is $400. An Execution Partnership is scoped only after the Decision Sprint. Performance-linked pricing is optional, never guaranteed, and begins only after the baseline, attribution source, target metric, margin assumptions, and exclusions are agreed. Exact timing and commercial details are confirmed before payment or in the scoped proposal.

How scope, methodology, and exclusions are decided

The Free Growth Map routes the problem without account access. A Decision Sprint adds only the evidence and access needed to validate the baseline, constraint, priorities, and implementation choice. An Execution Partnership is scoped after that decision is clear.

Ad spend, software, production, implementation costs, and client-side work remain separate unless the written scope includes them. Performance-linked pricing is optional, never guaranteed, and starts only after the baseline, attribution source, target metric, margin assumptions, and exclusions are agreed.

The calculator below is a planning tool for a contained website scope, not a quote for SEO, paid media, AI visibility, or an ongoing partnership.

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After the three-stage path is clear, use these service details to compare the verified published prices, scope variables, proof, and route-specific terms that may sit inside a Decision Sprint or Execution Partnership.

SEO management

Execution Partnership after the decision is validated

Scoped after the Decision Sprint

An Execution Partnership is scoped after the Decision Sprint because the price depends on technical debt, content needs, implementation capacity, and how much coordinated execution is required.

Discuss Execution

How the model works

  • Start with an audit or focused review when the constraint is unclear
  • Turn the findings into monthly implementation or advisory scope
  • Keep the fee tied to operating load, not vanity traffic promises

Management can include

  • Technical SEO prioritization and implementation guidance
  • Content, internal linking, and search-intent roadmap
  • Indexation, Search Console, and ranking signal review
  • Monthly decision support around what deserves SEO budget next

What changes the price

  • Site size, templates, and technical condition
  • Content volume, content quality, and internal approval speed
  • Developer access, CMS limits, and implementation ownership

Decision Sprint and scoped implementation detail

These verified route-specific audit prices are lower-level scope detail. The commercial role is a Decision Sprint when the work validates the diagnosis and produces the implementation decision.

Detailed analysis

Detailed SEO analysis

$200

A focused paid read when you need a detailed action plan before larger SEO execution.

  • Current verified price: $200
  • Estimated time: 6-8 hours
  • More detailed than a free or light first read
  • Includes an action plan and refund guarantee
Start a Decision Sprint

Deep audit

Deep SEO audit + competitor comparison

$350

A deeper audit for traffic drops, competitor gaps, local visibility issues, or overlapping technical and content problems.

  • Current verified price: $350
  • Timeline: 4-5 business days
  • Includes technical and content audit plus competitor benchmarking
  • Can include AI visibility, brand mention review, priorities, and time estimates
Scope a deep audit

Audit range

SEO audit starting range

$200-$350

A practical starting range when the first decision is audit depth and the retainer question can wait.

  • Current SEO audit range: $200-$350
  • Use the lighter version when you need initial signal first
  • Implementation and monthly SEO are scoped after the findings
  • The audit is priced as diagnosis with priorities, estimates, and implementation logic
See SEO audit page

SEO proof to compare against the price

These cases show constraint-led SEO work tied to business outcomes instead of traffic promises.

B2B SEO turnaround

A B2B email agency stopped a seven-month organic slide, moved tech health from 53 to 89, and doubled traffic.

Read case

BOFU SEO for lead quality

A US oil and gas SaaS restored 2+ qualified leads per month with technical cleanup, BOFU pages, links, and CRO.

Read case

Ecommerce SEO lift

A kitchen cabinets site grew organic sessions from 336 to 1,262 while working through budget and implementation limits.

Read case

SEO pricing questions

Do I need an audit before monthly SEO?

The audit is enough when the decision is still unclear. If the constraint is already obvious and the team can ship, implementation can be scoped after the first review.

Does the audit price include implementation?

No. The audit can include priorities and time estimates, but implementation pricing depends on what the site needs and what the client can ship internally.

Is the refund guarantee real?

Yes when the audit is too broad, useless, or too vague to act on. The guarantee covers usefulness of the diagnostic, while rankings and traffic depend on market, implementation, and time.

Google Ads management

Execution Partnership with agreed commercial terms

$800 first month when fit, then agreed model

An Execution Partnership can use the verified first-month scope where it fits, then move into fixed, performance-based, or hybrid terms only after targets, tracking, and accountability are clear enough.

Discuss Execution

How the model works

  • $800 initial paid-media scope can fit small or new accounts when the work matches
  • First month can include setup, ad assets, tracking, and 4 weeks of management
  • After month 1, performance-based can mean $800/month plus a percentage of ad spend if targets are reached, with a lower fixed fee or $0 structure possible if not

Management can include

  • Campaign structure, search terms, negatives, budgets, and bidding control
  • Conversion tracking, lead quality, landing page, and funnel signal review
  • Weekly optimization cadence and reporting tied to the agreed target
  • Testing decisions around keywords, ads, audiences, and budget allocation

What changes the price

  • Ad spend, account history, and campaign complexity
  • Conversion quality, CRM visibility, and sales follow-up data
  • Search, Shopping, PMax, remarketing, market pressure, and landing pages

Decision Sprint and scoped execution detail

Campaign analysis and competitor research can sit inside a Decision Sprint. Launch, rebuild, tracking cleanup, and ongoing management move into an Execution Partnership only after the decision and scope are clear.

Analysis

Campaign analysis

Scoped after account review

Best when spend is already running but the account is not producing reliable learning or clean conversion quality.

  • Review structure, tracking, search terms, spend waste, conversion quality, and landing page friction
  • Useful before deciding whether the account needs optimization, restructure, or rebuild
  • Final scope depends on account complexity and access needs
  • Output should clarify the next decision before adding more issues to a list
Review campaign analysis

Market read

Competitor analysis

Scoped after account review

Best when you need to understand how competitors are buying demand and what your account or landing pages should change.

  • Can include competitor keywords, ads, landing pages, Shopping or PMax visibility, and positioning gaps
  • Helpful before launch, rebuild, or budget increase
  • Priced by market complexity and research depth
  • Designed to guide campaign strategy with benchmarks, positioning gaps, and landing-page implications
Review competitor analysis

Build

Launch or rebuild

Scoped after account review

Best when the account needs new structure, cleaner tracking, better search intent control, or a first controlled launch.

  • Scope can include market research, keyword research, campaign structure, tracking setup, ad copy, targeting, and launch planning
  • Final quote depends on campaign history, conversion quality, budget, tracking, landing pages, and launch requirements
  • Ad spend is separate from the service fee
  • Use account review before committing to a fixed launch or rebuild price
Discuss Execution

Google Ads proof to compare against the price

These cases show paid media work where account structure and signal quality mattered as much as budget.

6x B2B MQL growth

A high-CPC oil and gas SaaS account rebuilt around qualified MQL flow under a CPC constraint.

Read case

PMax relaunch with cleaner scale

A PMax relaunch that improved ROAS from 3.06 to 5.90 and nearly tripled revenue on 37% more spend.

Read case

PMax tiering by product economics

A 20K-SKU store used PMax tiering to reach 21.23 ROAS on a $3K budget.

Read case

Google Ads pricing questions

Do you charge a percentage of ad spend?

Not as a blanket rule. The current paid-media model can start with a $800 first-month scope when it fits, then move to fixed, performance-based, or hybrid terms after the first data cycle.

Is ad spend included in the service fee?

No. The service fee is separate from the media budget. Ad spend goes to the platform, while the service fee covers analysis, setup, management, reporting, and decision support.

Do you guarantee ROAS?

No. A good account can improve learning, conversion quality, and spend discipline, but ROAS depends on market, offer, budget, tracking, landing pages, and sales follow-up.

AI SEO management

AI Visibility Execution Partnership after the baseline is known

Custom monthly scope

An AI Visibility Execution Partnership is a custom scope because the work changes with prompt sets, technical access, source gaps, evidence quality, and the amount of implementation support needed.

Discuss Execution

How the model works

  • Start with an audit when visibility, source gaps, and access blockers are unclear
  • Use the audit to decide whether page rebuilds, source work, or monthly implementation is worth buying
  • Keep recurring work tied to measurement and refresh needs, not bulk AI content volume

Management can include

  • Prompt visibility retests and source-gap review
  • Technical access checks for AI search and search engine crawlers
  • Citation-ready page, proof, author, and methodology improvements
  • Reporting across citations, source mix, sentiment, and lead-quality notes

What changes the price

  • Number of priority prompts, pages, products, competitors, and markets
  • Technical access, CMS flexibility, proof availability, and source gaps
  • Retest cadence, content rebuild volume, external authority work, and reporting depth

Decision Sprint and scoped implementation detail

The Decision Sprint can include diagnosis, prompt and source research, and the implementation decision. Technical fixes, page rebuilds, and ongoing measurement are scoped as execution after that decision.

Audit

AI SEO audit

$200-$350 compact audit range

Best when you need the current state: prompt visibility, technical blockers, source gaps, priority pages, and first fixes.

  • Most compact audits fit the current $200-$350 SEO audit range
  • Larger sites are scoped after review
  • Can include prompt baseline, bot access review, priority URL list, and source-gap map
  • Useful before selling page rebuilds, sprints, or monthly AI SEO work
Start a Decision Sprint

Build

Citation-ready page rebuild

Scoped after audit

Best when pages rank or exist, but leave buyer-shortlist questions unclear for AI search surfaces.

  • Can cover service, comparison, alternative, FAQ, proof, author, or methodology pages
  • Page count, CMS access, proof availability, and approvals change the work
  • The audit should decide whether the rebuild is worth buying
  • Implementation is quoted after the priority page set is clear
Review AI SEO service

Sprint

AI search visibility sprint

Custom sprint scope after review

Best when the team wants baseline, fixes, page rebuilds, retesting, and measurement in one contained cycle before a retainer.

  • Can include audit, access fixes, 3-6 priority page specs or rebuilds, platform checks, prompt retests, and dashboard notes
  • The audit decides whether a sprint is the right next step
  • Sprint length and scope depend on implementation support
  • Ongoing management stays separate from the sprint quote
Review AI SEO setup

What AI SEO pricing is meant to protect against

AI SEO adds a visibility layer above normal SEO. Traditional SEO still controls crawlability, indexing, snippets, links, and page quality.

AI SEO adds prompt benchmarking, source-gap mapping, entity consistency, evidence layers, citation reporting, and page structures that are easier to quote and verify.

Compare SEO vs AI SEO

AI SEO pricing questions

How does AI SEO pricing work?

Current fixed SEO audit offers range from $200-$350, and the deep SEO audit can include AI visibility and brand mention review. Page rebuilds, sprints, and ongoing implementation are scoped after review.

Can you guarantee citations in ChatGPT or AI Overviews?

No. No agency can honestly guarantee that a specific AI answer will cite a page. The work removes blockers, improves source quality, and measures whether the right prompts, pages, and sources start moving.

What access is needed?

Usually the website or CMS, Google Search Console, GA4, Bing Webmaster Tools where available, server or CDN context when bot access is unclear, and business context around offers, margins, competitors, and lead quality.

Meta Ads management

Meta Ads Execution Partnership for testing, creative, and conversion signal

$800 first month when fit, then agreed model

A Meta Ads Execution Partnership is scoped around testing load, creative cadence, tracking quality, audience strategy, and whether the business can define a real performance target.

Discuss Execution

How the model works

  • $800 initial paid-media scope can fit small or new accounts when setup and first management match the work
  • Move to performance-based or hybrid only after the target, attribution window, and conversion quality are agreed
  • Keep ad spend separate from the service fee and avoid promising ROAS before testing the funnel

Management can include

  • Campaign setup, audience structure, budget control, and optimization cadence
  • Creative testing direction and asset feedback
  • Pixel, event, funnel, and conversion-quality review
  • Performance readouts that separate platform metrics from business signal

What changes the price

  • Creative volume, offer strength, and audience learning needs
  • Pixel quality, event setup, attribution window, and funnel length
  • Budget, campaign objective, product economics, and landing page fit

Meta Ads Decision Sprint and scoped execution detail

A Decision Sprint can isolate tracking, funnel, audience, and creative-test evidence. Setup and ongoing management move into an Execution Partnership after the decision and scope are agreed.

Setup

Meta Ads setup and launch preparation

Scoped after review

Best when the account needs campaign structure, event checks, launch preparation, and a controlled first test.

  • Can include campaign setup, audience structure, budget logic, and launch settings
  • Tracking and event quality must be reviewed before performance terms make sense
  • Creative production is separate unless it is explicitly included
  • Ad spend stays separate from the service fee
Discuss Execution

Review

Meta Ads support review

Scoped after review

Best when Meta is already running but the account, funnel, tracking, or creative signal is not clear enough.

  • Review campaign objective, event setup, conversion quality, audiences, and budget allocation
  • Separate platform metrics from business signal
  • Use the review to decide whether more spend, cleanup, or a narrower test makes sense
  • Final scope depends on funnel length, pixel quality, and available data
Review support scope

Testing

Creative experiment plan

Scoped after review

Best when media buying is only one part of the bottleneck, alongside angles, audience fit, offer clarity, and testing discipline.

  • Can include angles, audience hypotheses, budget rules, and decision criteria
  • Designed to make creative testing easier to judge
  • Asset production stays separate unless included in the scope
  • Useful before monthly management if the offer or creative signal is weak
Plan creative tests

Meta Ads fit and limits

Good fit

The account needs cleaner signal

You need a clean first test or a reset where objective, audience, budget, event quality, and creative direction are reviewed together.

Good fit

Business signal matters

You care about lead or order quality before CPM, CTR, reach, or platform-reported conversions.

Poor fit

The target is promised too early

You want guaranteed ROAS before the funnel, offer, creative, tracking, and attribution window have been reviewed.

Poor fit

The work is only asset output

You need pure creative production without media, tracking, funnel, or testing decisions attached to it.

Meta Ads pricing questions

Can Meta Ads use the same first-month model as Google Ads?

It can follow the paid-media model when the work fits: a $800 first-month scope for setup and first management, then fixed, performance-based, or hybrid terms after the first data cycle.

Is creative production included?

No. Creative production, creator fees, design, video editing, landing page work, and ad spend should stay separate unless they are explicitly included in the quote.

What access is needed?

Usually Meta Business Manager, ad account, pixel or dataset, events, GA4, landing pages, offer context, budget, margin or CAC targets, recent creatives, and sales or CRM quality notes.

Move into execution only after the decision is validated.

Use the Free Growth Map to identify the likely constraint, then deepen the evidence through a Decision Sprint before ongoing execution is scoped.

Discuss Execution
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