Google Ads Pricing

Google Ads pricing for reviews, launches, rebuilds, and management

Q: Can you quote Google Ads work immediately?

An $800 first-month paid-media scope can fit small or new accounts when the work matches. Larger reviews, launches, rebuilds, and management scopes are quoted after account history, conversion quality, tracking, budget, market pressure, landing pages, and launch requirements are reviewed.

Google Ads pricing starts with the first month: what needs to be reviewed, rebuilt, launched, tracked, and managed before the account can produce useful learning.

For small or new accounts, the current first-month paid-media scope can be $800 for setup, ad assets, tracking, and 4 weeks of management. Larger or messier accounts need a review before quoting.

Request account review

Start with the first-month operating model

The first paid-media month can be scoped as a controlled setup and management cycle: account review, campaign structure, tracking checks, launch or rebuild work, and four weeks of optimization when the account size fits.

After the first cycle, the continuation can be fixed-fee, performance-based, or hybrid. The right model depends on conversion quality, target economics, CRM visibility, spend level, and whether the account has enough signal to judge performance cleanly.

One-time Google Ads work

One-time Google Ads work should separate analysis, competitor research, launch work, rebuild work, tracking cleanup, and management decisions.

Analysis

Campaign analysis

Scoped after account review

Best when spend is already running but the account is not producing reliable learning or clean conversion quality.

Review structure, tracking, search terms, spend waste, conversion quality, and landing page friction
Useful before deciding whether the account needs optimization, a smaller restructure, or a full rebuild
Final scope depends on account complexity and access needs
Output should clarify the next decision before adding more issues to a list

Review campaign analysis

Market read

Competitor analysis

Scoped after account review

Best when you need to understand how competitors are buying demand and what your account or landing pages should change.

Can include competitor keywords, ads, landing pages, Shopping/PMax visibility, and positioning gaps
Helpful before launch, rebuild, or budget increase
Priced by market complexity and research depth
Designed to guide campaign strategy with benchmarks, positioning gaps, and landing-page implications

Review competitor analysis

Build

Launch or rebuild

$800 first month when fit

Best when the account needs new structure, cleaner tracking, better search intent control, or a first controlled campaign launch.

Scope can include market research, keyword research, campaign structure, tracking setup, ad copy, targeting, and launch planning
Can start from $800 for a first-month paid-media scope when the account fits
Final quote depends on campaign history, conversion quality, budget, tracking, landing pages, and launch requirements
Ad spend is separate from the service fee

Scope launch or rebuild

What changes Google Ads scope

Channel and campaign mix

Simple search campaigns price differently from mixed Search, Shopping, PMax, remarketing, multi-market, or multi-location structures.

Tracking and conversion quality

If conversion tracking or lead quality is unreliable, the first scope may need signal cleanup before the account can scale responsibly.

Monthly ad spend

A small test budget needs tight learning discipline. A larger budget may need more segmentation, testing, reporting, and control.

Post-click reality

Landing page friction, offer clarity, sales handoff, and CRM quality can decide whether Google Ads is actually the growth constraint.

Price ongoing management after the first data cycle

A small local account, a 20K-SKU ecommerce store, and a high-CPC B2B SaaS funnel should not use the same continuation model. The second month should be priced after the first cycle shows what can be measured and what still blocks learning.

The right monthly scope should define what gets managed, how conversion quality is judged, what reporting answers, and when the account should stop a test instead of spending through uncertainty.

Google Ads vs LinkedIn Ads budget decision

If the budget question is whether paid search or LinkedIn should get the first test, compare the channel decision before pricing a larger Google Ads scope.

Google Ads vs LinkedIn Ads budget decision

Google Ads proof to compare against the price

These cases show paid media work where account structure and signal quality mattered as much as budget.

6x B2B MQL growth

A high-CPC oil and gas SaaS account rebuilt around qualified MQL flow under a CPC constraint.

Read case

PMax relaunch with cleaner scale

A PMax relaunch that improved ROAS from 3.06 to 5.90 and nearly tripled revenue on 37% more spend.

Read case

PMax tiering by product economics

A 20K-SKU store used PMax tiering to reach 21.23 ROAS on a $3K budget.

Read case

Google Ads pricing FAQ

Can you quote Google Ads work immediately?

A $800 first-month paid-media scope can fit small or new accounts when the work matches. Larger reviews, launches, rebuilds, and management scopes are quoted after account history, conversion quality, tracking, budget, market pressure, landing pages, and launch requirements are reviewed.

Does launch pricing include tracking?

It can include tracking setup or testing, but only after confirming what tools, conversions, forms, calls, CRM fields, and website access are available.

Is ad spend included in the service fee?

No. The service fee is separate from the media budget. Ad spend goes to the platform, while the service fee covers analysis, setup, management, reporting, and decision support.

Do you guarantee ROAS?

No. A good account can improve learning, conversion quality, and spend discipline, but ROAS depends on market, offer, budget, tracking, landing pages, and sales follow-up.

Price the paid search work after the account is understood.

Send account context, monthly spend, conversion setup, target market, and the current performance problem. The quote should follow the account reality.

Book a Google Ads call