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Google Ads Pricing

Diagnose the paid-spend constraint before pricing the execution.

Google Ads pricing follows the same three-stage path: Free Growth Map, Decision Sprint, and Execution Partnership. Account access and commitment increase only when the evidence justifies them.

For small or new accounts, the current $800 first-month execution scope can still cover setup, ad assets, tracking, and four weeks of management when fit. It sits after the decision path rather than replacing it.

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How working with Etavrian starts

  1. Free Growth Map

    The Google Ads route uses a Free Growth Map to identify the likely paid-growth constraint and the evidence needed next.

    Output
    Likely constraint, fit, and next evidence
    Access
    No account access to start
    Timing
    Response timing is confirmed after submission
    Review
    Manual fit and route review
    Excludes
    Not a full account audit or implementation plan
    Cost / terms
    $0
    Next
    Use the map, start a Decision Sprint, discuss execution, or stop if the public read is enough.
    Price changes
    Not applicable at this stage.
    Guarantee
    No. The map identifies the likely constraint; it does not guarantee an outcome.
    Get My Free Growth Map

  2. Decision Sprint

    A Decision Sprint validates tracking, economics, account evidence, and the implementation choice behind one paid-growth decision.

    Output
    Validated decision, implementation scope, and measurement logic
    Access
    Only the data relevant to the agreed scope
    Timing
    Exact duration is confirmed before payment
    Review
    The included review format is confirmed before payment
    Excludes
    Execution is separate beyond the limited implementation handoff
    Cost / terms
    $400 for the published Decision Sprint; route-specific scope is confirmed before payment.
    Next
    Use the plan internally or discuss an Execution Partnership.
    Price changes
    Any price-change rules are confirmed in the Decision Sprint scope.
    Guarantee
    No. The Sprint validates the decision and baseline; it does not guarantee the outcome.
    Start a Decision Sprint

  3. Execution Partnership

    Google Ads management carries the approved priorities through execution, coordination, and recurring commercial review.

    Output
    Implementation, coordination, and recurring outcome read
    Access
    Agreed systems, owners, and operating context
    Timing
    Cadence and any minimum term are confirmed in the scoped proposal
    Review
    Recurring decision and outcome review
    Excludes
    No guaranteed outcome; performance terms require an agreed baseline, attribution source, metric, and exclusions
    Cost / terms
    Scoped after the Decision Sprint.
    Next
    Agree scope, responsibilities, measurement, and terms before work starts.
    Price changes
    Price-change rules are confirmed in the service scope.
    Guarantee
    No. Any performance component requires an agreed baseline, attribution source, target metric, and exclusions.
    Discuss Execution

The Free Growth Map is $0. The published Decision Sprint is $400. An Execution Partnership is scoped only after the Decision Sprint. Performance-linked pricing is optional, never guaranteed, and begins only after the baseline, attribution source, target metric, margin assumptions, and exclusions are agreed. Exact timing and commercial details are confirmed before payment or in the scoped proposal.

Put the engagement path before the first-month operating model

The Free Growth Map routes the likely paid-spend constraint without account access. A Decision Sprint is scoped afterward when account evidence is needed to validate tracking quality, conversion signal, account structure, or the launch decision.

The existing $800 first-month scope is execution detail for small or new accounts when fit. It can include setup, ad assets, tracking, launch, and four weeks of management. It is not a competing first-stage offer, and ad spend remains separate.

After the first execution cycle, the continuation can be fixed-fee, performance-based, or hybrid. The right model depends on conversion quality, target economics, CRM visibility, spend level, and whether the account has enough signal to judge performance cleanly.

Decision Sprint and execution detail

These route-specific details sit inside the Decision Sprint or Execution Partnership after the Free Growth Map has routed the problem.

Analysis

Campaign analysis

Scoped after account review

Best when spend is already running but the account is not producing reliable learning or clean conversion quality.

  • Review structure, tracking, search terms, spend waste, conversion quality, and landing page friction
  • Useful before deciding whether the account needs optimization, a smaller restructure, or a full rebuild
  • Final scope depends on account complexity and access needs
  • Output should clarify the next decision before adding more issues to a list
Review campaign analysis

Market read

Competitor analysis

Scoped after account review

Best when you need to understand how competitors are buying demand and what your account or landing pages should change.

  • Can include competitor keywords, ads, landing pages, Shopping/PMax visibility, and positioning gaps
  • Helpful before launch, rebuild, or budget increase
  • Priced by market complexity and research depth
  • Designed to guide campaign strategy with benchmarks, positioning gaps, and landing-page implications
Review competitor analysis

Build

Launch or rebuild

$800 first month when fit

Best when the account needs new structure, cleaner tracking, better search intent control, or a first controlled campaign launch.

  • Scope can include market research, keyword research, campaign structure, tracking setup, ad copy, targeting, and launch planning
  • Can start from $800 for a first-month paid-media scope when the account fits
  • Final quote depends on campaign history, conversion quality, budget, tracking, landing pages, and launch requirements
  • Ad spend is separate from the service fee
Discuss Execution

What changes Google Ads scope

Channel and campaign mix

Simple search campaigns price differently from mixed Search, Shopping, PMax, remarketing, multi-market, or multi-location structures.

Tracking and conversion quality

If conversion tracking or lead quality is unreliable, the first scope may need signal cleanup before the account can scale responsibly.

Monthly ad spend

A small test budget needs tight learning discipline. A larger budget may need more segmentation, testing, reporting, and control.

Post-click reality

Landing page friction, offer clarity, sales handoff, and CRM quality can decide whether Google Ads is actually the growth constraint.

Price ongoing management after the first data cycle

A small local account, a 20K-SKU ecommerce store, and a high-CPC B2B SaaS funnel should not use the same continuation model. The second month should be priced after the first cycle shows what can be measured and what still blocks learning.

The right monthly scope should define what gets managed, how conversion quality is judged, what reporting answers, and when the account should stop a test instead of spending through uncertainty.

Google Ads vs LinkedIn Ads budget decision

If the budget question is whether paid search or LinkedIn should get the first test, compare the channel decision before pricing a larger Google Ads scope.

Google Ads vs LinkedIn Ads budget decision

Google Ads proof to compare against the price

These cases show paid media work where account structure and signal quality mattered as much as budget.

6x B2B MQL growth

A high-CPC oil and gas SaaS account rebuilt around qualified MQL flow under a CPC constraint.

Read case

PMax relaunch with cleaner scale

A PMax relaunch that improved ROAS from 3.06 to 5.90 and nearly tripled revenue on 37% more spend.

Read case

PMax tiering by product economics

A 20K-SKU store used PMax tiering to reach 21.23 ROAS on a $3K budget.

Read case

Google Ads pricing FAQ

Can you quote Google Ads work immediately?

A $800 first-month paid-media scope can fit small or new accounts when the work matches. Larger reviews, launches, rebuilds, and management scopes are quoted after account history, conversion quality, tracking, budget, market pressure, landing pages, and launch requirements are reviewed.

Does launch pricing include tracking?

It can include tracking setup or testing, but only after confirming what tools, conversions, forms, calls, CRM fields, and website access are available.

Is ad spend included in the service fee?

No. The service fee is separate from the media budget. Ad spend goes to the platform, while the service fee covers analysis, setup, management, reporting, and decision support.

Do you guarantee ROAS?

No. A good account can improve learning, conversion quality, and spend discipline, but ROAS depends on market, offer, budget, tracking, landing pages, and sales follow-up.

Move into paid-search execution only after the decision is validated.

Use the Free Growth Map to route the problem, validate the account decision through a scoped Decision Sprint, then price execution against the account reality.

Discuss Execution
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