Etavrian case studies

Proof from work where the constraint had to be owned

Public proof from SEO, Google Ads, AI visibility, and growth work. Each case is framed around the constraint, the operating sequence, and the business result.

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Proof by business model and constraint

Filter the public proof set by niche, channel, business model, or budget context. Each card links to the full case study and the relevant service page.

Niche

Software & SaaS B2B services E-commerce & retail Healthcare & wellness Media & publishing Home & renovation Local services

Channel

Google Ads / PPC SEO

Type of business

B2B E-commerce Local business News media Online service SaaS / B2B

Budget context

Budget stated No public budget field Spend or budget constraint

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Case study

Software & SaaSGoogle Ads / PPCSaaS / B2B

How a $10 CPC Cap Grew B2B MQLs 6x

Inside the rebuild of a high-CPC oil and gas SaaS search account that cut average CPC nearly in half and turned form-fill noise into 6x more qualified MQLs on the same $10 cap.

Industry: Oil & gas software
Channel: Google Ads / PPC
Constraint: High CPCs and form-fill noise made the same $10 cap too easy to waste.
Budget context: $10 CPC cap
Metric: 6x Qualified MQL lift

Problem

High CPCs and form-fill noise made the same $10 cap too easy to waste.

Action

Rebuilt paid search around tighter intent groups, query control, and qualified-lead feedback.

Result

Average CPC moved down and qualified MQLs grew 6x.

See Google Ads / PPC page Read case study

Andrii Daniv