No Google Knowledge Panel? Fix That In 2025

What are Google Knowledge Panels and how do you claim Google Knowledge Panel control?

A Knowledge Panel is the information box that appears on Google when someone searches for a specific entity - a person, brand, organization, product, or place.

On desktop it typically shows on the right side of the results. On mobile it often appears as a large info card near the top. It commonly includes:

• The person or company name
• A short description or bio
• Website and social links
• Photos or a logo
• Key facts (for example: role, headquarters, founded date, notable work)

Google builds these panels from its Knowledge Graph, which is essentially a database of entities and relationships. The panel is assembled from signals such as public knowledge bases, official websites and their structured data, major social profiles, and third-party mentions across the web. I can’t “write” the panel directly; Google updates it over time as it re-evaluates sources and confidence.

“Claiming” a Knowledge Panel comes into play once a panel already exists for the entity. Claiming means I verify that I’m the person - or I represent the organization - described in the panel. After verification, I can suggest edits, add or correct links, and grant other people permission to propose changes. Google still decides what gets published, but claiming gives me a formal channel to request corrections instead of relying on chance.

Knowledge Panel vs. Google Business Profile

I often see founders mix up a Knowledge Panel with a Google Business Profile. They’re related, but they’re not the same thing.

A Knowledge Panel is entity-focused. It tends to show up for branded or entity searches and is largely driven by the Knowledge Graph, your official web presence, and prominent third-party references. Its value is credibility and clarity: it helps a researcher understand what the entity is.

A Google Business Profile is location-focused. It tends to show up for local intent searches and is influenced by business details, reviews, photos, and other user-generated signals. Its value is local discovery: directions, hours, local reputation, and “near me” visibility.

A company can have both: a Knowledge Panel for the brand and a Business Profile for offices or service areas. If I run a B2B company selling across regions, the Knowledge Panel often matters more for executive and brand credibility than the map listing - especially when buyers research leadership and legitimacy between meetings.

Why should you claim Knowledge Panels in Google?

If a panel exists, claiming it is mainly about reducing ambiguity and keeping key facts accurate.

First, I get a clearer path to request corrections. I still can’t force changes, but verified suggestions are typically treated more seriously than anonymous feedback - especially when the edit matches public, consistent evidence.

Second, it helps with governance. If multiple people touch brand assets over time, a verified panel creates a place where access can be assigned and removed deliberately, instead of drifting between personal accounts. (This becomes important when a founder, marketing lead, or outside partner changes.)

Third, it supports credibility in long B2B cycles. Buyers and investors do look up founders and brands. A panel that reflects current roles, correct links, and consistent imagery reduces friction during due diligence. I think of it less as “proof” and more as a fast orientation layer for someone who’s trying to verify what they’ve heard.

Fourth, it’s a form of brand protection. Wrong links, outdated titles, or a mismatched category can create doubts that I then have to address on calls. Claiming doesn’t eliminate misinformation everywhere, but it gives me a practical mechanism to keep the panel aligned with reality over time.

Finally, it can influence where a searcher goes next. When someone searches my name or brand, they’re already showing intent. A clean panel can help steer them toward the right website and official profiles instead of outdated pages or irrelevant lookalikes. I treat this as risk reduction more than a guaranteed conversion lift.

Two clarifications are worth making up front:

• There’s no guaranteed way to delete a Knowledge Panel just because I don’t like it. I can report serious errors or policy issues and suggest corrections, but Google decides what stays.
• Paying Google or buying ads doesn’t create or “unlock” a panel. Panels are driven by knowledge signals, not ad spend. Ads may increase branded searches, but they don’t let me purchase panel edits.

What you can change vs. what you cannot

After I claim a panel, I can usually request corrections to things like official website links, social profiles, logos or featured images, and factual details that are clearly wrong (for example, an outdated role or incorrect company name). I can also propose updates when featured elements are stale.

What I can’t do is rewrite the entire description at will, decide which third-party sources Google trusts, or directly control ratings and reviews that originate on other platforms.

In practice, I treat this as influence backed by public evidence. If the same facts appear consistently on my official site and major profiles, my edits are more likely to be approved and stick. This aligns closely with how entity SEO for B2B brands works in general: clarity compounds when all signals point to the same “who/what” story.

The process to claim Knowledge Panels in Google

The process is straightforward, with one catch: the panel has to exist first. If I search my name or company and no Knowledge Panel appears, there’s nothing to claim yet. (I cover how to handle that later.)

If a panel does exist, the claiming flow typically looks like this:

1. Sign in to the right Google account. For a company entity, I use an account controlled by the business - not a personal login that could get lost during team changes.
2. Find the correct panel. I search using specific queries (for example, name + company, or brand + industry) to avoid confusing entities that share similar names.
3. Use the claim link in the panel. Near the bottom, Google may show “Claim this knowledge panel.” In some cases it shows a variant like “Own this business?” depending on how Google classifies the entity.
4. Complete verification and confirm access. Verification options vary, but the goal is always the same: prove a legitimate connection to the entity.

If you want the official help flow in one place, Google routes most requests through https://support.google.com/knowledgepanel/gethelp.

If the “Claim this knowledge panel” link doesn’t appear, I don’t assume I’m stuck - I assume something is unclear. Common reasons include: I’m not signed in, Google isn’t confident enough about the entity yet, the panel is already claimed by someone else, or the panel is generated in a way that doesn’t support claiming at that moment. In that situation, I check internally whether someone has already claimed it and I focus on strengthening the entity signals that make ownership obvious.

Verifying ownership and giving others access

During verification, Google may ask me to confirm identity through channels that clearly relate to the entity - often a connected YouTube presence, Search Console access for the site shown in the panel, an account associated with a Business Profile (when relevant), or other major social accounts.

What matters most is consistency: the same name format, matching branding, and aligned “About” information across the website and official profiles. When those signals are clean, verification tends to be smoother and future edits are easier to justify.

After the panel is claimed, I can grant access to other people through Google’s user management options. Practically, I keep roles simple: an owner account that stays with the company, and a small set of managers who can submit suggestions. If you need to review who can propose changes, Google points to the contributions management area here: Google’s Manage User.

I also keep access tidy - removing permissions when someone leaves and deciding internally who reviews changes before they’re submitted - so panel updates don’t become a silent, confusing side channel.

Handling Knowledge Panel changes after verification

Once verified, I can begin suggesting updates. This part requires patience: Google may accept, reject, or take time to apply changes.

I get better outcomes when I update my official sources first (my website and the profiles I control) and then submit a panel suggestion that matches those public references. Google typically notifies me when a request is reviewed.

This is also where rebrands and name changes need careful handling. When I change a company name or a founder’s public name, I update the website and major profiles first, keep the transition understandable (for example, acknowledging a former name where appropriate), and then submit edits through the panel. The goal is to help Google connect “old” and “new” as the same entity rather than treating them as unrelated.

If the panel is showing the wrong company or the wrong person with the same name, I use the panel’s feedback mechanisms to report the mismatch and I strengthen differentiators on my own properties - clear titles, company association, and consistent profiles - so Google can separate entities more reliably over time. When diagnosis gets messy, an indexation triage mindset helps: identify what Google is indexing, what it’s ignoring, and where confusion is coming from.

How to get a Google author Knowledge Panel

Many founders want both a company panel and a personal (author) panel. The personal version typically highlights my role, company connection, and sometimes publications or media.

To earn that kind of panel, Google needs to recognize me as a distinct entity with a consistent footprint. I focus on making sure there’s a clear bio page, consistent bylines where I publish, aligned naming across major social profiles, and credible third-party mentions that describe me in a business context. I think of it as a trail of evidence: my site states who I am, other places confirm it, and repeated consistency helps Google connect the dots.

This is also where structured information matters. If you’re implementing or cleaning up markup, see schema for B2B services for a practical view of what helps, what’s noise, and what can backfire.

Wikipedia and Wikidata can be part of the broader ecosystem, but they’re not a shortcut. Pages that don’t meet notability guidelines can be removed, which can create more confusion than clarity. I prioritize consistent, verifiable presence across my own channels and legitimate third-party references instead of treating any single platform as a “button” that guarantees a panel.

What to do if your Knowledge Panel isn’t showing yet

If there’s no panel for my company or my name, I treat that as a signal that Google doesn’t yet have enough consistent, corroborated information to form a confident entity card.

In practice, I start by tightening the basics: clear “About” and bio pages, consistent titles and naming, and structured data for Organization and Person that links to official profiles. Then I focus on reducing confusion (for example, eliminating duplicate or abandoned profiles) and building credible third-party references where it makes sense - industry directories, event speaker pages, podcasts, partner pages, and media mentions.

Two supporting levers tend to matter most over time: topical depth and a clean site structure. If you’re building authority without turning your blog into a content farm, topical authority without 200 posts is a solid framework. And if you want a revenue-first model for reinforcing entity relationships across your site, B2B SEO internal linking maps it clearly.

The intent isn’t to manipulate Google; it’s to make verification easy. When my public footprint is consistent enough that a neutral observer could fact-check it quickly, Google tends to get better at representing it.

Conclusion

A Knowledge Panel isn’t just a nice visual in Google. For a B2B business, it’s a compact summary that prospects and stakeholders may see before they ever reach a homepage. It signals whether the basics are clear, current, and coherent.

I keep the workflow simple: understand the difference between a Knowledge Panel and a Business Profile, claim a panel when it exists, set sensible access controls, and suggest precise changes only when I can back them with consistent public sources. Then I keep strengthening entity signals across the web so the panel becomes more accurate over time - because in most cases, the real win is not “perfect branding,” but fewer misunderstandings at exactly the moment people decide whether to trust what they’re seeing.

If your panel is based on outdated pages, plan a quick cleanup cycle first. A focused content refresh sprint often removes the mismatched titles, stale bios, and wrong links that create the most doubt.