Latest note
Ask for pricing? Try this 3-line ROI page
Stop losing deals to bare numbers. Use a one-page ROI that pairs investment with pipeline and timelines - a 3-line summary execs scan in a minute to decide faster on B2B SEO.
Etavrian blog
Make better marketing decisions.
Practical guidance on SEO, paid media, AI search and measurement.
Read the latest articleLatest notes
Latest articles
Quiz + FAQ: the quiet fix for B2B pipeline drag
Too many demos, too few wins? See the slim, 2-part layer that pre-qualifies before sales - a high-signal quiz and FAQ hub - with scoring, routes, and ROI math you can ship this quarter.
B2B Google Ads: the 4-signal bidding decision path
Long B2B cycle? Follow a 4-signal path to pick the right bid strategy. See the exact thresholds, CRM import must-haves, and timelines that cut junk leads and stabilize CPL.
Steal this B2B service page that fills pipeline
See the hero, proof, and CTA sequence top B2B teams use. Order modules by awareness, add risk reversal and timelines, and test the first proof block to turn traffic into booked demos.
The 30-60 Minute B2B SEO Audit Most Teams Miss
In 30-60 minutes, this DIY B2B SEO audit surfaces index gaps, quick tech fixes, on-page tweaks, and internal links. Get fast visibility wins, higher CTR, and a clearer path to qualified leads.
The 10-minute tweak that cuts B2B ad waste
Most B2B ad spend leaks on low-intent queries. Learn the 2025 negative keyword routine to block junk like free and jobs, cut 10-30% wasted spend, and boost sales-accepted leads.
The B2B geo playbook behind lower CAC and faster payback
Learn the geo strategy that cuts CAC and speeds payback by targeting metros that convert. Get presence vs interest settings, ABM layers, local proof, and control-city tests that prove lift.
.svg)
