$3.5k BOFU SEO that grew leads as CTR fell
See how a US oil and gas SaaS used technical cleanup, BOFU-first pages, smart internal links, and CRO to restore 2+ qualified leads per month on $3.5k-mo, despite a CTR drop from AI Overview.
- Industry
- Oil & gas software
- Channel
- SEO
- Constraint
- AI Overview pressure reduced CTR while the site still needed qualified lead volume.
- Budget context
- $3.5k/mo
- Metric
- 2+ Qualified leads/mo
AI Overview pressure reduced CTR while the site still needed qualified lead volume.
Used technical cleanup, BOFU pages, internal links, and CRO.
The account restored 2+ qualified leads per month.