Google Ads product

Google Ads campaign analysis that finds the real leak

A focused account review for existing campaigns: tracking, search terms, wasted spend, structure, landing pages, budget pacing, and the next actions that matter.

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First checks

Tracking and conversion quality

Search terms and wasted spend

Structure, landing pages, and next actions

Campaign analysis is not useful if it only repeats platform metrics

The account already shows CPC, conversions, and ROAS. The missing piece is what those numbers mean for structure, tracking, pages, and spend decisions.

Conversions are counted, but lead quality, revenue quality, or offline value is unclear.

Search terms and placements keep wasting spend because hygiene is not tied to a weekly operating process.

Campaigns have too many roles at once: brand defense, prospecting, retargeting, competitor terms, and experiments.

Landing page issues are ignored because the review stays inside Google Ads.

Review the account like an operator, not a dashboard viewer

Check conversion actions, attribution, GA4 alignment, and whether the account is optimizing for the right signals.

Review search terms, placements, campaign roles, budgets, bidding, and negative keyword logic.

Connect account findings to landing page, offer, tracking, and sales quality constraints.

Leave with a prioritized next-actions list: fix, pause, rebuild, test, or leave alone.

What gets analyzed

The goal is to identify the constraint that is actually limiting performance.

Conversion actions and tracking integrity

Campaign structure and budget pacing

Search terms, negatives, and placement hygiene

Landing page and offer friction

Relevant proof to inspect

These are public Etavrian case studies. Where a niche has adjacent proof instead of exact niche proof, the page says that plainly instead of stretching the claim.

Public case study How a $10 CPC cap grew B2B MQLs 6x

A high-CPC oil and gas SaaS account was rebuilt around lead quality instead of more form-fill noise.

Public case study The brand-split PMax move behind 9.01 ROAS

ROAS moved from 3.26 to 9.01 in 30 days after brand and non-brand demand were separated.

Public case study 5.9 ROAS with a PMax relaunch

An ecommerce relaunch moved ROAS from 3.06 to 5.90 while revenue almost tripled on 37% more spend.

Explore all case studies

Bring your current goals, ad spend, margins, and bottlenecks. We will map the next practical move before you commit to a larger plan.

Discuss and set objectives

How this differs from a generic agency page

The point is not more tactics. It is tighter ownership over the few inputs that decide whether marketing work can produce useful revenue.

Decision area

Etavrian approach

Generic approach

Review depth

Account, tracking, pages, and business outcome reviewed together

Google Ads UI checklist

Waste detection

Search terms, placements, products, and campaign roles checked

Only high-level spend notes

Tracking

Conversion quality and signal risk reviewed

Assumes conversion column is correct

Output

Prioritized action list

General audit PDF

Process you can follow without micromanaging

Clarify business target

Define what the account should optimize for: revenue, qualified leads, ROAS, CAC, or pipeline.

Audit tracking

Review conversion actions, GA4 alignment, imported values, and signal quality.

Inspect account structure

Check campaign roles, budgets, bidding, keyword logic, products, and negatives.

Review landing pages

Identify on-page issues that make paid traffic look worse than it should.

Prioritize next actions

Rank what to fix first and what should not be touched yet.

Proof and operating style

The work should be easy to inspect before a call: public case studies, public profiles, and a clear explanation of how decisions are made.

Founder-led strategy

Andrii stays close to the commercial logic: margin, tracking quality, offer fit, and what needs to change before spend increases.

Meet Etavrian Public proof before a call

The site carries public SEO and paid media case studies, so the first conversation can reference actual constraints and outcomes.

View case studies Marketplace footprint

Etavrian also has a public Upwork profile, which gives prospects another place to check reputation and project history.

Open Upwork

Meet Andrii

Founder-led work, not a handoff maze

Etavrian should feel like an experienced operator reducing client-side micromanagement. The work starts by understanding the commercial constraint, then deciding which SEO, Google Ads, tracking, or page changes deserve attention first.

Offer scope

Campaign analysis deliverables

This page uses the Digital Shop direction for comprehensive campaign analysis, but avoids fixed claims until the account size and complexity are reviewed.

Account diagnosis Scoped

Conversion tracking, structure, spend quality, search terms, and landing page review.

Rebuild priorities Scoped

Decision list for what to pause, restructure, test, or leave unchanged.

Implementation path Optional

Use the analysis to launch a rebuild, cleanup sprint, or ongoing management plan.

Exact scope is confirmed after reviewing the account, website, and business constraints. Discuss scope

Add-ons when the bottleneck sits outside the campaign

Sometimes the account is not the only problem. These add-ons are scoped only when they clearly support the page or campaign objective.

Conversion tracking setup
Landing page CRO notes
Search term cleanup sprint
Campaign rebuild support

Frequently asked questions

Is this an audit or implementation?

This page is for analysis. Implementation can be scoped after the findings are clear.

What access is needed?

Google Ads, GA4 or analytics, Merchant Center if ecommerce, and any CRM or revenue data that explains conversion quality.

Will you check landing pages?

Yes. A Google Ads account cannot be analyzed properly if the landing page and offer are ignored.

Do you provide a written report?

Yes. The output should be specific enough to guide a rebuild, cleanup sprint, or next campaign plan.