Contact us to discuss your objectives
Bring your current goals, ad spend, margins, and bottlenecks. We will map the next practical move before you commit to a larger plan.
Google Ads product
Competitor analysis for Google Ads before you copy the wrong playbook
A focused competitor analysis offer that reviews competitors, keywords, ad copy, landing pages, Shopping and PMax visibility, and the action plan your account actually needs.
First checks
2 to 5 competitors reviewed
Keywords, ads, and landing pages
Action plan for what to copy, avoid, or test
Most competitor research creates a report, not a decision
The useful question is not simply what competitors are doing. It is which parts matter for your budget, offer, landing pages, and ability to win.
01
Teams copy competitor ads without checking whether the competitor has better pricing, brand demand, or landing pages.
02
Search, Shopping, and PMax visibility are reviewed separately, so the market picture is incomplete.
03
Keyword gaps are listed without deciding which queries are worth testing or excluding.
04
Reports stop at screenshots instead of turning findings into campaign structure and landing page priorities.
Turn competitor visibility into account decisions
01
Review competitor keywords, ad copy, landing pages, offer angles, and visible Shopping or PMax patterns.
02
Separate what is useful to copy from what only works because of their brand, catalog, or pricing.
03
Identify keyword and landing page gaps that matter for your next campaign or rebuild.
04
Deliver a practical action plan instead of a generic market summary.
What is included
The scope is adapted from the Etavrian Digital Shop competitor analysis product.
Competitor selection and positioning review
Keyword and ad-copy analysis
Landing page and offer-angle review
Shopping, PMax, and search visibility notes
Relevant proof to inspect
These are public Etavrian case studies. Where a niche has adjacent proof instead of exact niche proof, the page says that plainly instead of stretching the claim.
Public case study
The brand-split PMax move behind 9.01 ROAS
Explore all case studies
ROAS moved from 3.26 to 9.01 in 30 days after brand and non-brand demand were separated.
Public case study How a $10 CPC cap grew B2B MQLs 6xA high-CPC oil and gas SaaS account was rebuilt around lead quality instead of more form-fill noise.
Public case study 5.9 ROAS with a PMax relaunchAn ecommerce relaunch moved ROAS from 3.06 to 5.90 while revenue almost tripled on 37% more spend.
How this differs from a generic agency page
The point is not more tactics. It is tighter ownership over the few inputs that decide whether marketing work can produce useful revenue.
Decision area
Etavrian approach
Generic approach
Output
Decision-ready action plan
Screenshot report
Google Ads focus
Ads, keywords, landing pages, and campaign implications
Generic SEO-only competitor list
Competitor count
2, 4, or 5 competitors depending on tier
Undefined scope
Next step
Clear launch, rebuild, or exclusion priorities
More research required
Process you can follow without micromanaging
01
Choose competitors
Confirm direct competitors, search competitors, and any brands that distort the market.
02
Collect paid search signals
Review visible ads, keywords, landing pages, offers, Shopping, and PMax clues.
03
Compare against your account
Identify gaps your current campaigns, pages, and tracking cannot support yet.
04
Prioritize actions
Separate must-fix items from useful tests and ideas to avoid.
05
Walk through decisions
Use the findings to plan campaign structure, landing page changes, and budget focus.
Proof and operating style
The work should be easy to inspect before a call: public case studies, public profiles, and a clear explanation of how decisions are made.
Founder-led strategy
Andrii stays close to the commercial logic: margin, tracking quality, offer fit, and what needs to change before spend increases.
Meet Etavrian Public proof before a callThe site carries public SEO and paid media case studies, so the first conversation can reference actual constraints and outcomes.
View case studies Marketplace footprintEtavrian also has a public Upwork profile, which gives prospects another place to check reputation and project history.
Open Upwork
Meet Andrii
Founder-led work, not a handoff maze
Etavrian should feel like an experienced operator reducing client-side micromanagement. The work starts by understanding the commercial constraint, then deciding which SEO, Google Ads, tracking, or page changes deserve attention first.
Digital Shop scope
Competitor analysis package options
Package terms are based on the Etavrian Digital Shop source material and should be treated as starting scope before the account is reviewed.
Starter
$199
2 competitors, keyword analysis, competitor backlinks, Google Ads strategy breakdown, and quick insights.
Standard
$299
4 competitors plus deeper local, content, and positioning review for stronger competitive context.
Advanced
$399
5 competitors, technical/landing page review, custom action plan, and a 30-minute strategy call.
Exact scope is confirmed after reviewing the account, website, and business constraints.
Discuss scope
Add-ons when the bottleneck sits outside the campaign
Sometimes the account is not the only problem. These add-ons are scoped only when they clearly support the page or campaign objective.
- Landing page teardown
- Campaign rebuild plan
- Shopping/PMax feed review
- 30-minute strategy call
Frequently asked questions
How many competitors are included?
The Digital Shop source lists 2 competitors for Starter, 4 for Standard, and 5 for Advanced.
Is this only for ecommerce?
No. It works for ecommerce, local services, B2B, and lead generation as long as competitors are visible in Google search or Shopping.
Will you tell us exactly what to launch?
Yes. The output should separate copy, offer, keyword, landing page, and structure recommendations.
Can this lead into campaign setup?
Yes. The competitor analysis can become the input for initial setup, rebuild, or monthly management.
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