Google Ads product

Initial Google Ads setup with the research done first

A starter path for new or messy accounts: feasibility research, account structure, conversion tracking recommendations, Merchant Center and feed basics, and first controlled campaigns.

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First checks

Feasibility and keyword research

Account and campaign structure

Tracking, Merchant Center, and first campaigns

New campaigns fail when setup starts before the business question is answered

Before launching ads, the account needs to answer whether Google Ads can realistically support the offer, economics, landing pages, and available tracking.

Campaigns launch before competitor, keyword, and landing page reality is understood.

Conversion tracking is installed late or incorrectly, so the learning period uses weak signals.

Ecommerce accounts skip Merchant Center and feed basics, then expect PMax or Shopping to work cleanly.

Budgets are spread across too many campaigns before one clear test has enough signal.

Start smaller, cleaner, and with better signal

Research competitors, keywords, landing pages, and campaign structure before launch.

Define conversion tracking recommendations before budget is committed.

Set up first campaigns around the strongest intent and cleanest measurement path.

Use Merchant Center, feed basics, and landing page checks when ecommerce is part of the plan.

What gets prepared

The setup is designed to reduce avoidable waste during the first learning period.

Competitor and keyword research

Campaign structure recommendations

Landing page and tracking recommendations

Merchant Center and feed basics for ecommerce

Relevant proof to inspect

These are public Etavrian case studies. Where a niche has adjacent proof instead of exact niche proof, the page says that plainly instead of stretching the claim.

Public case study 5.9 ROAS with a PMax relaunch

An ecommerce relaunch moved ROAS from 3.06 to 5.90 while revenue almost tripled on 37% more spend.

Public case study The brand-split PMax move behind 9.01 ROAS

ROAS moved from 3.26 to 9.01 in 30 days after brand and non-brand demand were separated.

Public case study How a $10 CPC cap grew B2B MQLs 6x

A high-CPC oil and gas SaaS account was rebuilt around lead quality instead of more form-fill noise.

Explore all case studies

Bring your current goals, ad spend, margins, and bottlenecks. We will map the next practical move before you commit to a larger plan.

Discuss and set objectives

How this differs from a generic agency page

The point is not more tactics. It is tighter ownership over the few inputs that decide whether marketing work can produce useful revenue.

Decision area

Etavrian approach

Generic approach

Before launch

Research and tracking logic first

Campaigns built immediately

Structure

Campaign roles and budgets kept simple

Too many campaigns too early

Tracking

Conversion signal planned before spend

Tracking fixed after the fact

Ecommerce setup

Merchant Center and feed basics reviewed

PMax launched on weak feed data

Process you can follow without micromanaging

Validate the channel

Check whether demand, competitors, and economics make Google Ads worth testing.

Plan tracking

Define conversion actions, values, GA4 alignment, and ecommerce or CRM signal needs.

Build the structure

Create a simple campaign plan around the strongest intent first.

Prepare assets and pages

Review landing pages, ad copy, product feed, and Merchant Center basics where relevant.

Launch controlled tests

Start with enough focus to learn what should be scaled, fixed, or stopped.

Proof and operating style

The work should be easy to inspect before a call: public case studies, public profiles, and a clear explanation of how decisions are made.

Founder-led strategy

Andrii stays close to the commercial logic: margin, tracking quality, offer fit, and what needs to change before spend increases.

Meet Etavrian Public proof before a call

The site carries public SEO and paid media case studies, so the first conversation can reference actual constraints and outcomes.

View case studies Marketplace footprint

Etavrian also has a public Upwork profile, which gives prospects another place to check reputation and project history.

Open Upwork

Meet Andrii

Founder-led work, not a handoff maze

Etavrian should feel like an experienced operator reducing client-side micromanagement. The work starts by understanding the commercial constraint, then deciding which SEO, Google Ads, tracking, or page changes deserve attention first.

Digital Shop scope

Initial Google Ads research package options

Package terms are based on the Etavrian Digital Shop source material and should be treated as starting scope before the account is reviewed.

Starter $299

5-day foundational review with 2 competitors, SEO/site context, content review, and campaign structure recommendations.

Standard $399

10-day deeper review with 3 competitors, keywords, landing page tips, and conversion tracking recommendations.

Advanced $499

14-day full feasibility study with 5 competitors, custom action plan, and a 30-minute follow-up consultation.

Exact scope is confirmed after reviewing the account, website, and business constraints. Discuss scope

Add-ons when the bottleneck sits outside the campaign

Sometimes the account is not the only problem. These add-ons are scoped only when they clearly support the page or campaign objective.

Conversion tracking setup
Merchant Center setup
Campaign launch or rebuild
Landing page recommendations

Frequently asked questions

Is this for brand-new accounts?

Yes. It also works for accounts that exist but were never set up with clean tracking or structure.

Will you launch campaigns in this package?

The page focuses on setup and research. Launch support can be scoped after the account, tracking, and pages are reviewed.

Do you include Merchant Center?

For ecommerce, Merchant Center and feed basics should be reviewed before Shopping or PMax campaigns are trusted.

Why not launch immediately?

Because early spend teaches the account. If tracking, structure, or landing pages are wrong, the learning period can train the wrong signals.