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Minimalist illustration showing a worried marketer observing a rising CPC gauge with warning icons indicating declining ROI and increased ad costs
The hidden math behind Target Impression Share's soaring CPCs
Andrii Daniv
Jul 25, 2025
Minimalist illustration of data flow from social ad dashboard to analytics panel with conversion funnel and 24-hour clock badge
Google Analytics syncs Reddit Ads costs and unveils lead reports - hidden insights await
Andrii Daniv
Jul 25, 2025
Minimalist illustration of an invisible journey from ad view to brand search highlighting a new metric reveal with a curious analyst character and combined play and magnifying glass icon
New Google Ads metric reveals how many viewers search your brand after seeing an ad
Andrii Daniv
Jul 25, 2025
Illustration of multiple ad sources converging into a single remarketing list with a large list icon and a human avatar pointing at it in a minimalist tech style
Microsoft Ads unlocks 20-source remarketing lists - bigger reach awaits
Andrii Daniv
Jul 25, 2025
Minimalist illustration showing transition from multiple daily ad spend limits to a single lifetime budget with tech symbols and a character interacting with toggle
Microsoft adds Lifetime Budgets to Audience Ads - are daily limits done?
Andrii Daniv
Jul 25, 2025
Minimalist illustration of AI answer box swallowing search clicks showing winners versus losers
Google AI Answers Cut Clicks 47% - Pew study reveals who gets hurt
Andrii Daniv
Jul 24, 2025
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