Etavrian case studies

Proof from work where the constraint had to be owned

Public proof from SEO, Google Ads, AI visibility, and growth work. Each case is framed around the constraint, the operating sequence, and the business result.

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Case study library

Proof by business model and constraint

Filter the public proof set by niche, channel, business model, or budget context. Each card links to the full case study and the relevant service page.

Niche

Software & SaaS B2B services E-commerce & retail Healthcare & wellness Media & publishing Home & renovation Local services

Channel

Google Ads / PPC SEO

Type of business

B2B E-commerce Local business News media Online service SaaS / B2B

Budget context

Budget stated No public budget field Spend or budget constraint

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Case study

Software & SaaSGoogle Ads / PPCSaaS / B2B

How a $10 CPC Cap Grew B2B MQLs 6x

Inside the rebuild of a high-CPC oil and gas SaaS search account that cut average CPC nearly in half and turned form-fill noise into 6x more qualified MQLs on the same $10 cap.

Industry: Oil & gas software
Channel: Google Ads / PPC
Constraint: High CPCs and form-fill noise made the same $10 cap too easy to waste.
Budget context: $10 CPC cap
Metric: 6x Qualified MQL lift

Problem

High CPCs and form-fill noise made the same $10 cap too easy to waste.

Action

Rebuilt paid search around tighter intent groups, query control, and qualified-lead feedback.

Result

Average CPC moved down and qualified MQLs grew 6x.

See Google Ads / PPC page Read case study

Andrii Daniv

Case study

Healthcare & wellnessGoogle Ads / PPCLocal business

66.7% Lift on $1.5K for Abu Dhabi Dental

A dental clinic in Abu Dhabi used tighter query control, clearer landing-page paths, and budget discipline to lift conversions 66.7%, cut CPC 25%, and lower CPA 25% on a $1.5k budget.

Industry: Dental clinic
Channel: Google Ads / PPC
Constraint: The local clinic needed more conversions without increasing a small budget.
Budget context: $1.5K budget
Metric: +66.7% Conversions

Problem

The local clinic needed more conversions without increasing a small budget.

Action

Tightened query control, clarified landing-page paths, and protected budget discipline.

Result

Conversions rose 66.7% while CPC and CPA both fell 25%.

See Google Ads / PPC page Read case study

Andrii Daniv

Case study

E-commerce & retailGoogle Ads / PPCE-commerce

$3K to 21.23 ROAS Using PMax Tiers

A 20K-SKU computer parts store used PMax price tiering to reach 21.23 ROAS on a $3K budget, using feed structure and product economics to guide campaign segmentation.

Industry: Computer parts
Channel: Google Ads / PPC
Constraint: A large SKU catalog needed campaign structure tied to margin and product economics.
Budget context: $3K budget
Metric: 21.23 ROAS

Problem

A large SKU catalog needed campaign structure tied to margin and product economics.

Action

Segmented PMax by price tiers, feed structure, and product economics.

Result

The account reached 21.23 ROAS on a $3K budget.

See Google Ads / PPC page Read case study

Andrii Daniv