Software & SaaSGoogle Ads / PPC
How a $10 CPC Cap Grew B2B MQLs 6x
Inside the rebuild of a high-CPC oil and gas SaaS search account that cut average CPC nearly in half and turned form-fill noise into 6x more qualified MQLs on the same $10 cap.
Etavrian case studies
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Explore SEO, Google Ads, AI visibility, and growth projects. See the problem, the changes we made, and the results.
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E-commerce & retailGoogle Ads / PPC
$3K to 21.23 ROAS Using PMax Tiers
How a 20K-SKU PC parts store hit 21.23 ROAS on a $3K budget by segmenting Shopping and using PMax price tiers. See the feed fixes, budget caps, and traffic hygiene that moved the needle.
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