Proof from work where the constraint had to be owned

See Google Ads / PPC page Read case study

Software & SaaSGoogle Ads / PPCSaaS / B2B

How a $10 CPC Cap Grew B2B MQLs 6x

Inside the rebuild of a high-CPC oil and gas SaaS search account that cut average CPC nearly in half and turned form-fill noise into 6x more qualified MQLs on the same $10 cap.

Industry: Oil & gas software
Channel: Google Ads / PPC
Constraint: High CPCs and form-fill noise made the same $10 cap too easy to waste.
Budget context: $10 CPC cap
Metric: 6x Qualified MQL lift

Problem

High CPCs and form-fill noise made the same $10 cap too easy to waste.

Action

Rebuilt paid search around tighter intent groups, query control, and qualified-lead feedback.

Result

Average CPC moved down and qualified MQLs grew 6x.

B2B servicesSEOB2B

How $1.5k SEO Reversed 7-Mo Decline

See how a UK B2B email agency stopped a 7-month organic slide, lifted tech health from 53 to 89 and doubled traffic using a technical-first SEO playbook on a $1.5k budget.

Industry: E-mail marketing
Channel: SEO
Constraint: A seven-month organic decline had to be reversed inside a constrained budget.
Budget context: $1.5k budget
Metric: 53 -> 89 Tech health

Problem

A seven-month organic decline had to be reversed inside a constrained budget.

Action

Prioritized technical SEO cleanup before expanding content.

Result

Tech health rose from 53 to 89 and traffic doubled.

Software & SaaSSEOSaaS / B2B

$3.5k BOFU SEO that grew leads as CTR fell

See how a US oil and gas SaaS used technical cleanup, BOFU-first pages, smart internal links, and CRO to restore 2+ qualified leads per month on $3.5k-mo, despite a CTR drop from AI Overview.

Industry: Oil & gas software
Channel: SEO
Constraint: AI Overview pressure reduced CTR while the site still needed qualified lead volume.
Budget context: $3.5k/mo
Metric: 2+ Qualified leads/mo

Problem

AI Overview pressure reduced CTR while the site still needed qualified lead volume.

Action

Used technical cleanup, BOFU pages, internal links, and CRO.

Result

The account restored 2+ qualified leads per month.

E-commerce & retailSEOE-commerce

How We Hit 160K Impressions on 500 EUR a Month

From a new Japanese haircare Shopify store to 160K impressions and 898 clicks in April 2025 on 500 EUR a month. See what moved the needle - and what did not ship.

Industry: Beauty products
Channel: SEO
Constraint: A new Shopify store needed EU visibility on a 500 EUR monthly SEO budget.
Budget context: 500 EUR/mo
Metric: 160K Impressions

Problem

A new Shopify store needed EU visibility on a 500 EUR monthly SEO budget.

Action

Focused on technical cleanup, multilingual content, and measured links.

Result

The store reached 160K impressions and 898 clicks in April 2025.

Healthcare & wellnessSEOOnline service

17k Organic Visits on $2.5k/mo in Telehealth

A telehealth nutrition site jumped from 2-3k to 17-18k organic visits in 30 days on $2.5k per month. Learn the 4 levers, tools, and timing - including a 44k-visit breakout post.

Industry: Virtual nutrition care
Channel: SEO
Constraint: The site needed a fast organic lift without expanding beyond a $2.5k monthly budget.
Budget context: $2.5k/mo
Metric: 17-18K Organic visits

Problem

The site needed a fast organic lift without expanding beyond a $2.5k monthly budget.

Action

Applied four SEO levers around content timing, tools, and implementation order.

Result

Organic visits moved from 2-3k to 17-18k in 30 days.

See Google Ads / PPC page Read case study

Healthcare & wellnessGoogle Ads / PPCLocal business

66.7% Lift on $1.5K for Abu Dhabi Dental

A dental clinic in Abu Dhabi used tighter query control, clearer landing-page paths, and budget discipline to lift conversions 66.7%, cut CPC 25%, and lower CPA 25% on a $1.5k budget.

Industry: Dental clinic
Channel: Google Ads / PPC
Constraint: The local clinic needed more conversions without increasing a small budget.
Budget context: $1.5K budget
Metric: +66.7% Conversions

Problem

The local clinic needed more conversions without increasing a small budget.

Action

Tightened query control, clarified landing-page paths, and protected budget discipline.

Result

Conversions rose 66.7% while CPC and CPA both fell 25%.

See Google Ads / PPC page Read case study

E-commerce & retailGoogle Ads / PPCE-commerce

$3K to 21.23 ROAS Using PMax Tiers

A 20K-SKU computer parts store used PMax price tiering to reach 21.23 ROAS on a $3K budget, using feed structure and product economics to guide campaign segmentation.

Industry: Computer parts
Channel: Google Ads / PPC
Constraint: A large SKU catalog needed campaign structure tied to margin and product economics.
Budget context: $3K budget
Metric: 21.23 ROAS

Problem

A large SKU catalog needed campaign structure tied to margin and product economics.

Action

Segmented PMax by price tiers, feed structure, and product economics.

Result

The account reached 21.23 ROAS on a $3K budget.