Proof from work where the constraint had to be owned

Software & SaaSGoogle Ads / PPCSaaS / B2B

How a $10 CPC Cap Grew B2B MQLs 6x

Inside the rebuild of a high-CPC oil and gas SaaS search account that cut average CPC nearly in half and turned form-fill noise into 6x more qualified MQLs on the same $10 cap.

Industry: Oil & gas software
Channel: Google Ads / PPC
Constraint: High CPCs and form-fill noise made the same $10 cap too easy to waste.
Budget context: $10 CPC cap
Metric: 6x Qualified MQL lift

Problem

High CPCs and form-fill noise made the same $10 cap too easy to waste.

Action

Rebuilt paid search around tighter intent groups, query control, and qualified-lead feedback.

Result

Average CPC moved down and qualified MQLs grew 6x.

E-commerce & retailGoogle Ads / PPCE-commerce

5.9 ROAS with a PMax relaunch - how?

12-month turnaround for an Australian handmade kids books store: ROAS jumped from 3.06 to 5.90, revenue almost 3x on 37% more spend. See the pivot that made PMax scale without brand bleed.

Industry: Educational toys
Channel: Google Ads / PPC
Constraint: PMax needed to scale without hiding efficiency behind brand demand.
Budget context: Budget context 37% more spend
Metric: 3.06 -> 5.90 ROAS

Problem

PMax needed to scale without hiding efficiency behind brand demand.

Action

Relaunched PMax with cleaner conversion signals, segmentation, and brand-bleed control.

Result

ROAS moved from 3.06 to 5.90 and revenue almost tripled on 37% more spend.

Healthcare & wellnessGoogle Ads / PPCLocal business

66.7% Lift on $1.5K for Abu Dhabi Dental

A dental clinic in Abu Dhabi used tighter query control, clearer landing-page paths, and budget discipline to lift conversions 66.7%, cut CPC 25%, and lower CPA 25% on a $1.5k budget.

Industry: Dental clinic
Channel: Google Ads / PPC
Constraint: The local clinic needed more conversions without increasing a small budget.
Budget context: $1.5K budget
Metric: +66.7% Conversions

Problem

The local clinic needed more conversions without increasing a small budget.

Action

Tightened query control, clarified landing-page paths, and protected budget discipline.

Result

Conversions rose 66.7% while CPC and CPA both fell 25%.

E-commerce & retailGoogle Ads / PPCE-commerce

$3K to 21.23 ROAS Using PMax Tiers

A 20K-SKU computer parts store used PMax price tiering to reach 21.23 ROAS on a $3K budget, using feed structure and product economics to guide campaign segmentation.

Industry: Computer parts
Channel: Google Ads / PPC
Constraint: A large SKU catalog needed campaign structure tied to margin and product economics.
Budget context: $3K budget
Metric: 21.23 ROAS

Problem

A large SKU catalog needed campaign structure tied to margin and product economics.

Action

Segmented PMax by price tiers, feed structure, and product economics.

Result

The account reached 21.23 ROAS on a $3K budget.

E-commerce & retailGoogle Ads / PPCE-commerce

The Brand-Split PMax Move Behind 9.01 ROAS

A forged-wheels PMax account moved from mixed demand toward clearer brand and non-brand separation. The result was a cleaner read on acquisition quality and a ROAS lift from 3.26 to 9.01.

Industry: Forged wheels
Channel: Google Ads / PPC
Constraint: Mixed PMax demand made it hard to read true paid acquisition performance.
Budget context: No public budget field
Metric: 3.26 -> 9.01 ROAS

Problem

Mixed PMax demand made it hard to read true paid acquisition performance.

Action

Separated brand and non-brand demand to clarify acquisition quality.

Result

ROAS lifted from 3.26 to 9.01.