Software & SaaSGoogle Ads / PPCSaaS / B2B
How a $10 CPC Cap Grew B2B MQLs 6x
Inside the rebuild of a high-CPC oil and gas SaaS search account that cut average CPC nearly in half and turned form-fill noise into 6x more qualified MQLs on the same $10 cap.
- Industry
- Oil & gas software
- Channel
- Google Ads / PPC
- Constraint
- High CPCs and form-fill noise made the same $10 cap too easy to waste.
- Budget context
- $10 CPC cap
- Metric
- 6x Qualified MQL lift
Problem
High CPCs and form-fill noise made the same $10 cap too easy to waste.
Action
Rebuilt paid search around tighter intent groups, query control, and qualified-lead feedback.
Result
Average CPC moved down and qualified MQLs grew 6x.
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