Software & SaaSGoogle Ads / PPC
How a $10 CPC Cap Grew B2B MQLs 6x
Inside the rebuild of a high-CPC oil and gas SaaS search account that cut average CPC nearly in half and turned form-fill noise into 6x more qualified MQLs on the same $10 cap.
Etavrian case studies
The problem. The work. The result.
Explore SEO, Google Ads, AI visibility, and growth projects. See the problem, the changes we made, and the results.
Discuss similar growthFind a project like yours
Find a project like yours by industry, channel, business model, or budget. Read the full case study.
Software & SaaSSEO
$3.5k BOFU SEO that grew leads as CTR fell
See how a US oil and gas SaaS used technical cleanup, BOFU-first pages, smart internal links, and CRO to restore 2+ qualified leads per month on $3.5k-mo, despite a CTR drop from AI Overview.
.svg)
