Software & SaaSSaaS / B2B
How a $10 CPC Cap Grew B2B MQLs 6x
Inside the rebuild of a high-CPC oil and gas SaaS search account that cut average CPC nearly in half and turned form-fill noise into 6x more qualified MQLs on the same $10 cap.
Etavrian case studies
Proof from work where the constraint had to be owned
Public proof from SEO, Google Ads, AI visibility, and growth work. Each case is framed around the constraint, the operating sequence, and the business result.
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Proof by business model and constraint
Filter the public proof set by niche or business type. Each card links to the full case study with the starting point, execution logic, and result.
Software & SaaSSaaS / B2B
$3.5k BOFU SEO that grew leads as CTR fell
See how a US oil and gas SaaS used technical cleanup, BOFU-first pages, smart internal links, and CRO to restore 2+ qualified leads per month on $3.5k-mo, despite a CTR drop from AI Overview.
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