For ecommerce operators

Ecommerce growth with cleaner Google Ads and SEO decisions

A focused ecommerce page for teams that need sharper paid search, better product-feed signal, stronger organic pages, and less guesswork around what to fix next.

Discuss this page See proof

First checks

Google Ads and Shopping structure

Product feed and Merchant Center signal

SEO pages tied to commercial intent

Ecommerce growth usually breaks in the handoff between traffic and profit

Most ecommerce accounts do not fail because one campaign type is missing. They fail because the account, feed, landing pages, and reporting are not telling the same story.

Shopping, Search, and PMax are optimized against blended ROAS while margin and stock realities are ignored.

Search terms, product titles, collection pages, and landing pages drift apart, so paid and organic channels compete instead of learning from each other.

Reports show spend and revenue, but they do not show which decisions should change next week.

Agencies keep testing more tactics while the basics of feed quality, conversion tracking, and landing page intent remain weak.

A cleaner operating system for ecommerce SEO and paid media

Audit the account, product feed, site pages, and analytics together before recommending bigger spend.

Separate brand, non-brand, Shopping, and PMax roles so the account does not hide weak demand behind blended averages.

Use SEO work to strengthen category, product, and buying-guide pages that can also support paid traffic.

Report decisions, not noise: what to scale, what to cut, what to fix on-site, and what needs more data.

What gets checked before scale

The work starts with the operating details that decide whether ecommerce traffic can become profitable sales.

AOV, margin, return rate, shipping constraints

Merchant Center errors and product attribute quality

Conversion tracking and GA4 revenue quality

Brand vs non-brand demand split

Relevant proof to inspect

These are public Etavrian case studies. Where a niche has adjacent proof instead of exact niche proof, the page says that plainly instead of stretching the claim.

Public case study 5.9 ROAS with a PMax relaunch

An ecommerce relaunch moved ROAS from 3.06 to 5.90 while revenue almost tripled on 37% more spend.

Public case study $3K to 21.23 ROAS using PMax tiers

A 20K-SKU store used price-tier structure to reach 21.23 ROAS on a $3K budget.

Public case study 276% organic lift in cabinets

A kitchen cabinets ecommerce site grew from 336 to 1,262 organic sessions while Domain Trust moved from 12 to 25.

Public case study 160K impressions on 500 EUR a month

A Japanese haircare Shopify store reached 160K impressions and 898 clicks in April 2025 on a small SEO budget.

Explore all case studies

Bring your current goals, ad spend, margins, and bottlenecks. We will map the next practical move before you commit to a larger plan.

Discuss and set objectives

How this differs from a generic agency page

The point is not more tactics. It is tighter ownership over the few inputs that decide whether marketing work can produce useful revenue.

Decision area

Etavrian approach

Generic approach

Account ownership

Account, feed, pages, and reporting reviewed together

Separate channel work with unclear ownership

Scaling logic

Budget increases tied to margin and signal quality

Spend increases tied mainly to platform ROAS

SEO and PPC

Shared intent map across paid and organic pages

SEO and ads planned in different rooms

Reporting

Next actions and tradeoffs made explicit

Dashboards without operating decisions

Process you can follow without micromanaging

Read the business model

Clarify products, margins, AOV, shipping, seasonality, and what counts as a good order.

Map current signal quality

Check tracking, Merchant Center, campaign structure, landing pages, and search demand.

Prioritize fixes

Choose the few changes that can improve spend quality before adding complexity.

Launch or rebuild carefully

Clean structure, budgets, negatives, feed priorities, and page-level support.

Report decisions weekly

Keep the conversation around what changed, what it means, and what should happen next.

Proof and operating style

The work should be easy to inspect before a call: public case studies, public profiles, and a clear explanation of how decisions are made.

Founder-led strategy

Andrii stays close to the commercial logic: margin, tracking quality, offer fit, and what needs to change before spend increases.

Meet Etavrian Public proof before a call

The site carries public SEO and paid media case studies, so the first conversation can reference actual constraints and outcomes.

View case studies Marketplace footprint

Etavrian also has a public Upwork profile, which gives prospects another place to check reputation and project history.

Open Upwork

Meet Andrii

Founder-led work, not a handoff maze

Etavrian should feel like an experienced operator reducing client-side micromanagement. The work starts by understanding the commercial constraint, then deciding which SEO, Google Ads, tracking, or page changes deserve attention first.

Offer scope

Scoped around margin, tracking, and implementation reality

The exact engagement depends on current account quality, product economics, tracking health, and how much implementation support your team needs.

Pilot review First step

Account, tracking, feed, landing page, and search-demand review before a larger plan.

Rebuild plan Scoped

Campaign structure, feed priorities, negatives, landing page fixes, and reporting logic.

Ongoing growth Monthly

SEO and Google Ads execution tied to revenue quality, margin, and clear decision-making.

Exact scope is confirmed after reviewing the account, website, and business constraints. Discuss scope

Add-ons when the bottleneck sits outside the campaign

Sometimes the account is not the only problem. These add-ons are scoped only when they clearly support the page or campaign objective.

Server-side tracking setup
Product feed cleanup
Landing page and product page CRO
Customer journey map

Frequently asked questions

Do you only handle Google Ads?

No. The ecommerce work can include Google Ads, Shopping, PMax, SEO pages, feed fixes, and tracking recommendations when those pieces affect the same growth problem.

Can you guarantee ROAS?

No. We can improve structure, tracking quality, spend discipline, and decision-making, but we do not guarantee a specific ROAS before seeing the account and economics.

What do you need before starting?

Website URL, Google Ads access, GA4 or analytics access, Merchant Center if available, and a clear view of margin or target payback.

Will this replace the current ecommerce page?

No. The existing /e-commerce page remains unchanged. This is the improved industry version under /industries/e-commerce.