Contact us to discuss your objectives
Bring your current goals, ad spend, margins, and bottlenecks. We will map the next practical move before you commit to a larger plan.
For beauty ecommerce
Beauty ecommerce growth with claim-safe SEO and paid search
Support for beauty, skincare, haircare, and personal-care brands where ingredient demand, shade searches, subscriptions, and compliant messaging matter.
First checks
Ingredient and routine intent
Shade, variant, and bundle searches
Claim-safe landing pages and ad copy
Beauty buyers search with detail, but many accounts sell with vague categories
Beauty growth depends on matching ingredient, concern, shade, product type, and routine intent without drifting into unsafe claims.
01
Campaigns chase broad beauty terms while missing ingredient, concern, and product-use intent.
02
Product pages make claims that paid platforms or search quality systems may treat as risky.
03
Subscriptions, bundles, and repeat purchase are not separated from first-order acquisition decisions.
04
Promo calendars change quickly, but ads and SEO pages are not updated around the same buying moments.
Make search demand specific and claim-safe
01
Map ingredient, concern, routine, and product-category demand before choosing page and campaign priorities.
02
Review ad copy and landing pages for claim safety and conversion clarity.
03
Separate new-customer acquisition from repeat purchase and subscription logic.
04
Use SEO content to answer practical buyer questions without unsupported medical or performance promises.
Beauty-specific checks
The work protects both conversion quality and message safety.
Ingredient, concern, and routine query groups
Shade, size, bundle, and subscription variants
Claim-sensitive copy and landing page language
Promo calendar and replenishment cycles
Relevant proof to inspect
These are public Etavrian case studies. Where a niche has adjacent proof instead of exact niche proof, the page says that plainly instead of stretching the claim.
Public case study
160K impressions on 500 EUR a month
Explore all case studies
A Japanese haircare Shopify store reached 160K impressions and 898 clicks in April 2025 on a small SEO budget.
Public case study 5.9 ROAS with a PMax relaunchAn ecommerce relaunch moved ROAS from 3.06 to 5.90 while revenue almost tripled on 37% more spend.
Public case study $3K to 21.23 ROAS using PMax tiersA 20K-SKU store used price-tier structure to reach 21.23 ROAS on a $3K budget.
How this differs from a generic agency page
The point is not more tactics. It is tighter ownership over the few inputs that decide whether marketing work can produce useful revenue.
Decision area
Etavrian approach
Generic approach
Claim control
Copy reviewed for platform and search risk
Claims treated as a creative detail
Demand mapping
Ingredient, routine, and product intent separated
Broad category targeting
Repeat purchase
Subscription and replenishment considered in reporting
First-order ROAS only
SEO role
Educational pages tied to buying decisions
Blog content separated from revenue logic
Process you can follow without micromanaging
01
Map buyer language
Collect ingredient, concern, routine, and product-type searches.
02
Review compliance risk
Flag ad and page language that may create platform or trust problems.
03
Clean product signal
Improve product titles, attributes, bundles, and collection logic.
04
Plan acquisition paths
Separate first order, subscription, bundle, and promo campaigns where needed.
05
Report what changes next
Keep decisions tied to revenue quality, not only clicks or impressions.
Proof and operating style
The work should be easy to inspect before a call: public case studies, public profiles, and a clear explanation of how decisions are made.
Founder-led strategy
Andrii stays close to the commercial logic: margin, tracking quality, offer fit, and what needs to change before spend increases.
Meet Etavrian Public proof before a callThe site carries public SEO and paid media case studies, so the first conversation can reference actual constraints and outcomes.
View case studies Marketplace footprintEtavrian also has a public Upwork profile, which gives prospects another place to check reputation and project history.
Open Upwork
Meet Andrii
Founder-led work, not a handoff maze
Etavrian should feel like an experienced operator reducing client-side micromanagement. The work starts by understanding the commercial constraint, then deciding which SEO, Google Ads, tracking, or page changes deserve attention first.
Offer scope
Scoped around margin, tracking, and implementation reality
The exact engagement depends on current account quality, product economics, tracking health, and how much implementation support your team needs.
Pilot review
First step
Account, tracking, feed, landing page, and search-demand review before a larger plan.
Rebuild plan
Scoped
Campaign structure, feed priorities, negatives, landing page fixes, and reporting logic.
Ongoing growth
Monthly
SEO and Google Ads execution tied to revenue quality, margin, and clear decision-making.
Exact scope is confirmed after reviewing the account, website, and business constraints.
Discuss scope
Add-ons when the bottleneck sits outside the campaign
Sometimes the account is not the only problem. These add-ons are scoped only when they clearly support the page or campaign objective.
- Claim-safe landing page review
- Ingredient keyword map
- Subscription tracking review
- Product feed cleanup
Frequently asked questions
Can you work with sensitive beauty claims?
Yes, with restraint. We separate verified product facts from unsupported performance or health claims.
Do you write medical-style content?
No. Beauty content should stay useful and accurate without making claims the brand cannot support.
How do subscriptions change the account?
Subscription and repeat-purchase economics can change how much acquisition spend makes sense, so they should be visible in reporting.
Which proof is most relevant?
The public Japanese haircare Shopify SEO case is the closest beauty ecommerce proof available on the site.
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