For auto ecommerce

Auto parts ecommerce growth without messy fitment waste

Google Ads and SEO support for auto parts, accessories, wheels, tires, and aftermarket stores where fitment, feed quality, and margin pressure decide whether campaigns can scale.

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First checks

Fitment and make-model-year intent

Merchant Center and feed attributes

Brand, category, and part-number demand

Auto ecommerce waste starts when the account ignores fitment

Auto shoppers search by part number, vehicle, category, brand, problem, and compatibility. A generic ecommerce setup usually blurs those signals.

Broad campaigns pull buyers into the wrong products because fitment and compatibility are not handled cleanly.

Merchant Center titles and attributes miss the details shoppers use: make, model, year, part type, and material.

High shipping costs and low-margin parts get mixed with categories that can actually support paid acquisition.

Competitor bidding and marketplace pressure make ROAS look unstable unless brand, generic, and SKU intent are separated.

Build the account around the way auto buyers search

Map part categories, fitment rules, price bands, and margin before campaign structure is changed.

Prioritize feed cleanup so Shopping and PMax receive stronger product signals.

Separate brand, part-number, category, and compatibility intent instead of forcing them into one blended ROAS target.

Use SEO to support category and fitment pages that can convert both paid and organic traffic.

Auto-specific checks

The goal is to reduce paid traffic waste before increasing budget.

Make-model-year query coverage

Part-number and SKU search terms

Low-margin and heavy-shipping exclusions

Feed attributes, variants, and availability

Relevant proof to inspect

These are public Etavrian case studies. Where a niche has adjacent proof instead of exact niche proof, the page says that plainly instead of stretching the claim.

Public case study The brand-split PMax move behind 9.01 ROAS

ROAS moved from 3.26 to 9.01 in 30 days after brand and non-brand demand were separated.

Public case study $3K to 21.23 ROAS using PMax tiers

A 20K-SKU store used price-tier structure to reach 21.23 ROAS on a $3K budget.

Public case study 5.9 ROAS with a PMax relaunch

An ecommerce relaunch moved ROAS from 3.06 to 5.90 while revenue almost tripled on 37% more spend.

Explore all case studies

Bring your current goals, ad spend, margins, and bottlenecks. We will map the next practical move before you commit to a larger plan.

Discuss and set objectives

How this differs from a generic agency page

The point is not more tactics. It is tighter ownership over the few inputs that decide whether marketing work can produce useful revenue.

Decision area

Etavrian approach

Generic approach

Fitment handling

Compatibility and part intent reviewed before scaling

Generic ecommerce structure

Feed work

Product titles, attributes, and exclusions treated as media work

Feed left to the platform or store app

Margin control

Price and shipping realities built into priorities

All products pushed into the same ROAS target

Search hygiene

Part-number and category terms reviewed regularly

Search terms checked after spend is already wasted

Process you can follow without micromanaging

Segment catalog economics

Identify product groups that can support CPC, shipping, and return realities.

Clean feed signal

Improve titles, categories, attributes, and exclusions before relying on automation.

Split intent

Separate brand, generic, part-number, and compatibility demand where it changes decisions.

Build landing support

Use category, fitment, and guide pages where product pages alone are not enough.

Control waste

Review search terms, placements, product performance, and budget pacing.

Proof and operating style

The work should be easy to inspect before a call: public case studies, public profiles, and a clear explanation of how decisions are made.

Founder-led strategy

Andrii stays close to the commercial logic: margin, tracking quality, offer fit, and what needs to change before spend increases.

Meet Etavrian Public proof before a call

The site carries public SEO and paid media case studies, so the first conversation can reference actual constraints and outcomes.

View case studies Marketplace footprint

Etavrian also has a public Upwork profile, which gives prospects another place to check reputation and project history.

Open Upwork

Meet Andrii

Founder-led work, not a handoff maze

Etavrian should feel like an experienced operator reducing client-side micromanagement. The work starts by understanding the commercial constraint, then deciding which SEO, Google Ads, tracking, or page changes deserve attention first.

Offer scope

Scoped around margin, tracking, and implementation reality

The exact engagement depends on current account quality, product economics, tracking health, and how much implementation support your team needs.

Pilot review First step

Account, tracking, feed, landing page, and search-demand review before a larger plan.

Rebuild plan Scoped

Campaign structure, feed priorities, negatives, landing page fixes, and reporting logic.

Ongoing growth Monthly

SEO and Google Ads execution tied to revenue quality, margin, and clear decision-making.

Exact scope is confirmed after reviewing the account, website, and business constraints. Discuss scope

Add-ons when the bottleneck sits outside the campaign

Sometimes the account is not the only problem. These add-ons are scoped only when they clearly support the page or campaign objective.

Fitment page SEO review
Merchant Center cleanup
PMax product group segmentation
Server-side revenue tracking

Frequently asked questions

Do you have auto ecommerce proof?

There is a public forged wheels PMax case study and broader ecommerce paid media proof. We do not invent niche claims beyond that evidence.

Can you work with large catalogs?

Yes, but the first step is usually segmentation: which categories, price bands, and SKUs deserve budget and which should be excluded.

Do you handle feed work?

We can audit and guide feed improvements, including product titles, attributes, exclusions, availability, and Merchant Center issues.

What access do you need?

Google Ads, Merchant Center, analytics, product feed access if available, and basic margin or target payback guidance.