Etavrian case studies

Proof from work where the constraint had to be owned

Public proof from SEO, Google Ads, AI visibility, and growth work. Each case is framed around the constraint, the operating sequence, and the business result.

Discuss similar growth

Case study library

Proof by business model and constraint

Filter the public proof set by niche, channel, business model, or budget context. Each card links to the full case study and the relevant service page.

Niche

Software & SaaS B2B services E-commerce & retail Healthcare & wellness Media & publishing Home & renovation Local services

Channel

Google Ads / PPC SEO

Type of business

B2B E-commerce Local business News media Online service SaaS / B2B

Budget context

Budget stated No public budget field Spend or budget constraint

Clear filters

Case study

Media & publishingSEONews media

How 2 Newsrooms Unlocked Discover Without AMP

From zero presence to a primary channel for radioclub.ua, and 2x daily peaks for BigKyiv to 5,897 clicks - see the technical, editorial, and UX moves that lifted CTR and stabilized Discover.

Industry: Online media
Channel: SEO
Constraint: Two newsrooms needed Discover growth without relying on AMP.
Budget context: No public budget field
Metric: 5,897 Discover-click peak

Problem

Two newsrooms needed Discover growth without relying on AMP.

Action

Combined technical cleanup, editorial discipline, and UX changes for Discover eligibility.

Result

Discover became a primary channel and BigKyiv reached 5,897-click daily peaks.

See SEO page Read case study

Andrii Daniv

Case study

Local servicesSEOLocal business

1,000+ Pages Back, More Leads With Less Traffic

A UK kids football network cut timeouts, rebuilt architecture, reindexed 1,000+ pages, and surpassed 2024 local leads despite AI Overviews. See the sprint order and the city we fixed first.

Industry: Kids football coaching
Channel: SEO
Constraint: The local network lost page visibility and had to grow leads under AI Overview pressure.
Budget context: No public budget field
Metric: 1,000+ Pages recovered

Problem

The local network lost page visibility and had to grow leads under AI Overview pressure.

Action

Cut timeouts, rebuilt local architecture, and recovered indexation.

Result

1,000+ pages came back and 2024 local leads were surpassed.

See SEO page Read case study

Andrii Daniv

Case study

Media & publishingSEONews media

The System That Unlocked 5.6M Discover Clicks

From a traffic nadir to 5.6M Discover clicks in year one - no link arms race. Learn the plays that drove +546% non-branded growth and a 63% CTR lift despite a legacy CMS and sitemap hiccups.

Industry: Online media
Channel: SEO
Constraint: A publisher needed Discover recovery despite a legacy CMS and sitemap issues.
Budget context: No public budget field
Metric: 5.6M Discover clicks

Problem

A publisher needed Discover recovery despite a legacy CMS and sitemap issues.

Action

Built a cleaner publishing system around technical health, editorial patterns, and sitemap discipline.

Result

The system produced 5.6M Discover clicks in year one.

See SEO page Read case study

Andrii Daniv

Case study

E-commerce & retailGoogle Ads / PPCE-commerce

The Brand-Split PMax Move Behind 9.01 ROAS

A forged-wheels PMax account moved from mixed demand toward clearer brand and non-brand separation. The result was a cleaner read on acquisition quality and a ROAS lift from 3.26 to 9.01.

Industry: Forged wheels
Channel: Google Ads / PPC
Constraint: Mixed PMax demand made it hard to read true paid acquisition performance.
Budget context: No public budget field
Metric: 3.26 -> 9.01 ROAS

Problem

Mixed PMax demand made it hard to read true paid acquisition performance.

Action

Separated brand and non-brand demand to clarify acquisition quality.

Result

ROAS lifted from 3.26 to 9.01.

See Google Ads / PPC page Read case study

Andrii Daniv