Etavrian case studies

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Explore SEO, Google Ads, AI visibility, and growth projects. See the problem, the changes we made, and the results.

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E-commerce & retailGoogle Ads / PPC

5.9 ROAS with a PMax relaunch - how?

12-month turnaround for an Australian handmade kids books store: ROAS jumped from 3.06 to 5.90, revenue almost 3x on 37% more spend. See the pivot that made PMax scale without brand bleed.

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Nov 4, 2025

E-commerce & retailGoogle Ads / PPC

The Brand-Split PMax Move Behind 9.01 ROAS

ROAS fell from 8 to 3.26 before we rebuilt Google Ads around brand-split PMax, tight signals, and budget discipline. In 30 days, ROAS hit 9.01 and CPA dropped 67%. See the tests we kept and cut.

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Oct 8, 2025