Etavrian case studies

Proof from work where the constraint had to be owned

Public proof from SEO, Google Ads, AI visibility, and growth work. Each case is framed around the constraint, the operating sequence, and the business result.

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Case study library

Proof by business model and constraint

Filter the public proof set by niche, channel, business model, or budget context. Each card links to the full case study and the relevant service page.

Niche

Software & SaaS B2B services E-commerce & retail Healthcare & wellness Media & publishing Home & renovation Local services

Channel

Google Ads / PPC SEO

Type of business

B2B E-commerce Local business News media Online service SaaS / B2B

Budget context

Budget stated No public budget field Spend or budget constraint

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E-commerce & retailGoogle Ads / PPCE-commerce

5.9 ROAS with a PMax relaunch - how?

12-month turnaround for an Australian handmade kids books store: ROAS jumped from 3.06 to 5.90, revenue almost 3x on 37% more spend. See the pivot that made PMax scale without brand bleed.

Industry: Educational toys
Channel: Google Ads / PPC
Constraint: 12-month turnaround for an Australian handmade kids books store: ROAS jumped from 3.
Budget context: spend
Metric: 5.9 ROAS

Problem

12-month turnaround for an Australian handmade kids books store: ROAS jumped from 3.

Action

Full action sequence is documented in the case study.

Result

5.9 ROAS

See Google Ads / PPC page Read case study

Andrii DanivNov 4, 2025

E-commerce & retailGoogle Ads / PPCE-commerce

The Brand-Split PMax Move Behind 9.01 ROAS

ROAS fell from 8 to 3.26 before we rebuilt Google Ads around brand-split PMax, tight signals, and budget discipline. In 30 days, ROAS hit 9.01 and CPA dropped 67%. See the tests we kept and cut.

Industry: Atomic wheels
Channel: Google Ads / PPC
Constraint: ROAS fell from 8 to 3.
Budget context: budget discipline
Metric: 9.01 ROAS

Problem

ROAS fell from 8 to 3.

Action

Full action sequence is documented in the case study.

Result

9.01 ROAS

See Google Ads / PPC page Read case study

Andrii DanivOct 8, 2025