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Proof from work where the constraint had to be owned

Public proof from SEO, Google Ads, AI visibility, and growth work. Each case is framed around the constraint, the operating sequence, and the business result.

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Case study

E-commerce & retailGoogle Ads / PPCE-commerce

5.9 ROAS with a PMax relaunch - how?

12-month turnaround for an Australian handmade kids books store: ROAS jumped from 3.06 to 5.90, revenue almost 3x on 37% more spend. See the pivot that made PMax scale without brand bleed.

Industry: Educational toys
Channel: Google Ads / PPC
Constraint: PMax needed to scale without hiding efficiency behind brand demand.
Budget context: Budget context 37% more spend
Metric: 3.06 -> 5.90 ROAS

Problem

PMax needed to scale without hiding efficiency behind brand demand.

Action

Relaunched PMax with cleaner conversion signals, segmentation, and brand-bleed control.

Result

ROAS moved from 3.06 to 5.90 and revenue almost tripled on 37% more spend.

See Google Ads / PPC page Read case study

Andrii Daniv