
5.9 ROAS with a PMax relaunch - how?
12-month turnaround for an Australian handmade kids books store: ROAS jumped from 3.06 to 5.90, revenue almost 3x on 37% more spend. See the pivot that made PMax scale without brand bleed.
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12-month turnaround for an Australian handmade kids books store: ROAS jumped from 3.06 to 5.90, revenue almost 3x on 37% more spend. See the pivot that made PMax scale without brand bleed.

How a 20K-SKU PC parts store hit 21.23 ROAS on a $3K budget by segmenting Shopping and using PMax price tiers. See the feed fixes, budget caps, and traffic hygiene that moved the needle.

ROAS fell from 8 to 3.26 before we rebuilt Google Ads around brand-split PMax, tight signals, and budget discipline. In 30 days, ROAS hit 9.01 and CPA dropped 67%. See the tests we kept and cut.