Etavrian case studies

Proof from work where the constraint had to be owned

Public proof from SEO, Google Ads, AI visibility, and growth work. Each case is framed around the constraint, the operating sequence, and the business result.

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Case study library

Proof by business model and constraint

Filter the public proof set by niche, channel, business model, or budget context. Each card links to the full case study and the relevant service page.

Niche

Software & SaaS B2B services E-commerce & retail Healthcare & wellness Media & publishing Home & renovation Local services

Channel

Google Ads / PPC SEO

Type of business

B2B E-commerce Local business News media Online service SaaS / B2B

Budget context

Budget stated No public budget field Spend or budget constraint

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Case study

Home & renovationSEOE-commerce

276% Organic Lift In Cabinets With 5 Plays

Under tight budgets and dev delays, we scaled a new kitchen cabinets site from 336 to 1,262 organic sessions and raised Domain Trust from 12 to 25. See the 5 moves that made growth predictable.

Industry: Kitchen cabinets
Channel: SEO
Constraint: A new e-commerce site had tight budgets, dev delays, and a low authority base.
Budget context: Tight budget
Metric: 336 -> 1,262 Organic sessions

Problem

A new e-commerce site had tight budgets, dev delays, and a low authority base.

Action

Sequenced five SEO moves around technical fixes, content, links, and implementation limits.

Result

Organic sessions rose from 336 to 1,262 and Domain Trust moved from 12 to 25.

See SEO page Read case study

Andrii Daniv

Case study

E-commerce & retailSEOE-commerce

How We Hit 160K Impressions on 500 EUR a Month

From a new Japanese haircare Shopify store to 160K impressions and 898 clicks in April 2025 on 500 EUR a month. See what moved the needle - and what did not ship.

Industry: Beauty products
Channel: SEO
Constraint: A new Shopify store needed EU visibility on a 500 EUR monthly SEO budget.
Budget context: 500 EUR/mo
Metric: 160K Impressions

Problem

A new Shopify store needed EU visibility on a 500 EUR monthly SEO budget.

Action

Focused on technical cleanup, multilingual content, and measured links.

Result

The store reached 160K impressions and 898 clicks in April 2025.

See SEO page Read case study

Andrii Daniv

Case study

E-commerce & retailGoogle Ads / PPCE-commerce

5.9 ROAS with a PMax relaunch - how?

12-month turnaround for an Australian handmade kids books store: ROAS jumped from 3.06 to 5.90, revenue almost 3x on 37% more spend. See the pivot that made PMax scale without brand bleed.

Industry: Educational toys
Channel: Google Ads / PPC
Constraint: PMax needed to scale without hiding efficiency behind brand demand.
Budget context: Budget context 37% more spend
Metric: 3.06 -> 5.90 ROAS

Problem

PMax needed to scale without hiding efficiency behind brand demand.

Action

Relaunched PMax with cleaner conversion signals, segmentation, and brand-bleed control.

Result

ROAS moved from 3.06 to 5.90 and revenue almost tripled on 37% more spend.

See Google Ads / PPC page Read case study

Andrii Daniv

Case study

E-commerce & retailGoogle Ads / PPCE-commerce

$3K to 21.23 ROAS Using PMax Tiers

A 20K-SKU computer parts store used PMax price tiering to reach 21.23 ROAS on a $3K budget, using feed structure and product economics to guide campaign segmentation.

Industry: Computer parts
Channel: Google Ads / PPC
Constraint: A large SKU catalog needed campaign structure tied to margin and product economics.
Budget context: $3K budget
Metric: 21.23 ROAS

Problem

A large SKU catalog needed campaign structure tied to margin and product economics.

Action

Segmented PMax by price tiers, feed structure, and product economics.

Result

The account reached 21.23 ROAS on a $3K budget.

See Google Ads / PPC page Read case study

Andrii Daniv

Case study

E-commerce & retailGoogle Ads / PPCE-commerce

The Brand-Split PMax Move Behind 9.01 ROAS

A forged-wheels PMax account moved from mixed demand toward clearer brand and non-brand separation. The result was a cleaner read on acquisition quality and a ROAS lift from 3.26 to 9.01.

Industry: Forged wheels
Channel: Google Ads / PPC
Constraint: Mixed PMax demand made it hard to read true paid acquisition performance.
Budget context: No public budget field
Metric: 3.26 -> 9.01 ROAS

Problem

Mixed PMax demand made it hard to read true paid acquisition performance.

Action

Separated brand and non-brand demand to clarify acquisition quality.

Result

ROAS lifted from 3.26 to 9.01.

See Google Ads / PPC page Read case study

Andrii Daniv