E-commerce & retailE-commerce
How We Hit 160K Impressions on 500 EUR a Month
From a new Japanese haircare Shopify store to 160K impressions and 898 clicks in April 2025 on 500 EUR a month. See what moved the needle - and what did not ship.
Etavrian case studies
Proof from work where the constraint had to be owned
Public proof from SEO, Google Ads, AI visibility, and growth work. Each case is framed around the constraint, the operating sequence, and the business result.
Discuss similar growthCase study library
Proof by business model and constraint
Filter the public proof set by niche or business type. Each card links to the full case study with the starting point, execution logic, and result.
Home & renovationE-commerce
276% Organic Lift In Cabinets With 5 Plays
Under tight budgets and dev delays, we scaled a new kitchen cabinets site from 336 to 1,262 organic sessions and raised Domain Trust from 12 to 25. See the 5 moves that made growth predictable.
E-commerce & retailE-commerce
5.9 ROAS with a PMax relaunch - how?
12-month turnaround for an Australian handmade kids books store: ROAS jumped from 3.06 to 5.90, revenue almost 3x on 37% more spend. See the pivot that made PMax scale without brand bleed.
E-commerce & retailE-commerce
$3K to 21.23 ROAS Using PMax Tiers
How a 20K-SKU PC parts store hit 21.23 ROAS on a $3K budget by segmenting Shopping and using PMax price tiers. See the feed fixes, budget caps, and traffic hygiene that moved the needle.
E-commerce & retailE-commerce
The Brand-Split PMax Move Behind 9.01 ROAS
ROAS fell from 8 to 3.26 before we rebuilt Google Ads around brand-split PMax, tight signals, and budget discipline. In 30 days, ROAS hit 9.01 and CPA dropped 67%. See the tests we kept and cut.
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